Courses on Targeting Advertising

Target marketers set up advertising on social networks to attract the customer's target audience and increase sales. The demand for such specialists is constantly growing, because today many companies want to sell goods and services through social networks. New jobs appear every day, and you can work both in the office and remotely.

Because of this demand, target marketers are highly valued in the job market. To master this profession and start earning from targeting, take one of the courses that many online schools offer. Such platforms offer IT and Digital Coursesas well as other directions. Where can I take targeting programs? We will tell you about the best targeting courses and training conditions in this article.

Netology

Online School Netology (https://netology.ru) offers courses on web development, marketing and other areas. There is also a six-month targeting program. Classes can be in the form of webinars, lectures, and evening streams. Assignments with testing are also available. When learning how to set up targeting ads, students will also learn the 24 programs and 6 ad offices needed for the work of a targeter. The platform allocates 4,000 rubles to each student to launch test campaigns in the VKontakte social network and on the platform myTarget (online).

After completing the targeting advertising course, graduates receive a certificate of advanced training. The best students will have the opportunity to intern at the Adventum agency, with which the course was developed. The best thesis will get 15,000 rubles for advertising launch. Every netology.ru student receives bonus rubles for paying for the course. These points are used for future schooling. Several pricing plans are available:

• All by myself - free schedule training, access to all materials and receipt of a certificate of completion of the course. One-year installments are available.
• From the group. - webinars and web streams, feedback, 1 project for the portfolio, homework check, expert support chat, employment assistance, 4 000 rubles for the test launch of advertising during the course.
• With a Mentor - an individual schedule, assistance in mastering difficult topics and in completing assignments from a supervisor.
• With an expert - 7 personal consultations by an expert you can choose yourself.

Anyone who takes three classes and realizes the course is not right for them will be able to get the entire tuition back. After completing the program, graduates receive a 13% tax deduction.

Skillbox

School Skillbox (https://skillbox.ru) offers several training programs that are also among the top targeting advertising courses. They are divided into two groups: profession and courses. In the first, the more extensive "Targeting from Zero to PRO" program is available. Over 17 months, students take 80 thematic modules and complete case-based assignments from a variety of business niches. Six-month deferred payment is available - the first amount can only be paid in 6 months. There is also an installment plan without overpayment.

Each student receives 3,000 rubles to launch an advertising campaign in VKontakte, Facebook, Odnoklassniki and Instagram on the course. As part of the diploma project, you launch an advertising campaign for your business or firm, which will be offered by Skillbox Career Center. This will allow you to add real cases to your portfolio.

After the course, students receive career counseling, assistance in creating a resume, and a portfolio. Graduates can be matched with suitable job openings and interview preparation based on their wishes. All students also get access to bonus Excel and Photoshop courses to learn how to create creatives for future campaigns. The school also offers private events. Offline workshops are held where you can ask questions of course experts. They are held in Moscow, but there are recordings so you can watch them from anywhere. There are also company tours and HR-led career consultations.

Another bonus from the school is that when students complete 3 assignments from the first course, they get access to KESPA English lessons for 12 months. They include a method of accelerated memorization of English words, an individual training program, and 4 sessions with a teacher of 25 minutes each to improve pronunciation. Two courses are also available on how to set up targeting ads:

• Targetologist from scratch. A good program for 3.5 months and includes 24 thematic modules. Each student receives 3,000 rubles for a test run of advertising. Pay for the course in one lump sum or pay in installments.
• Targetologist PRO. The course is for those who are already familiar with the profession. In 3.5 months, students learn how to optimize advertising, plan team work and set objectives, work with analytics and large budgets, automate advertising campaigns, and set up retargeting.

GeekBrains

Platform GeekBrains (https://gb.ru) offers several courses for target marketers. There is a faculty for targeting advertising, which allows you to learn the profession from scratch in 12 months. Classes are held 1-2 times a week in different formats: in a group, with teachers, online lectures and meetings with experts, webinars, recordings, practical and homework assignments. After training, students receive a professional retraining diploma. The school also guarantees employment after course completion. GeekBrains offers closed meetings, hackathons, and various online and offline events for its students.

There is also a small online course called "Building a Targeted Advertising Strategy. Students take six classes in three weeks. During the course, students learn how to prepare for the launch of advertising, determine the target audience, analyze competitors, help the client compose the UTP, select targeting for the CA and predict the results.

Contour.School.

Contour.School. (https://school.kontur.ru) in conjunction with the agency Convert Monster (online) have developed the course "Targeted Advertising in Instagram, Facebook, VK and MyTarget". In 19 lessons, students will complete 5 thematic modules and take a 20-question test. After successful completion, the graduate receives a certificate of advanced training. Access to the methodological materials of the course remains free forever.

Upon graduation, graduates know how to compile client portraits and conduct competitor analysis, understand analytics and reports in Yandex.Direct and Metric, Google Analytics, create reports, evaluate performance, run ad campaigns and set up targeting.

Synergy University

Online platform "Synergy." (https://internet.synergy.ru) offers a course to teach the profession of a targeting specialist. In 6 months, students learn how to create promotion strategies, analyze traffic, create and set up pixel, retargeting, and advertising creatives. After completing the course, each graduate receives a certificate confirming the successful completion of the training.

The lectures are in video format, and you can watch them at any convenient time. To consolidate knowledge, there are homework assignments, which are checked by supervisors. Student support is available 24 hours a day online. At the defense of the diploma, work with real customers is carried out. After completing the course, graduates receive recommendations on creating a portfolio, resume, and career development advice.

MaEd

School MaEd (to the school's website) offers a 3-month online course called "Targetologist-Professional. It teaches how to get traffic from social networks, use parsing, and work with various services to automate advertising campaigns. The course consists of 68 modules and 21 hours of content to help structure the new knowledge. Lectures are only 20 minutes long so students don't get overwhelmed with information. The online format allows students to study anywhere and anytime. Work on the course is conducted with real cases, and cross-curricular homework assignments become steps in the development of their project. Each student has access to the help of a personal tutor and a review of homework by experts.

After completing the course, students defend their diploma project, present their work to business representatives, and receive a certificate. Students often find employers and partners when they complete the program. If the course is not suitable, a 100% refund of the tuition fee is available before the start of the third lesson. The graduate who makes the best thesis project will receive a budget of the course fee into his or her promotional account. An interest-free installment plan of 6 months or 1 year is available for payment.

ProductStar

By the school. ProductStar (https://productstar.ru) there is an online course "Targeted advertising in Instagram & Facebook", designed for 2 months. The team promises a concentrated squeeze of the nuances of working with popular targeting channels. A bonus is training on how to work in the VKontakte advertising cabinet. A one-time payment and interest-free installments for up to 24 months are available to pay for the course.

Take the courses conveniently at any time online at an individual speed. After each lecture, instructors offer practical assignments based on cases from different companies. After each topic, presented as a video, students do their homework and communicate with mentors, consolidating their knowledge and correcting mistakes. At the end, graduates defend a diploma project, supplementing their portfolio with it. The course includes 8 lectures and 8 practical assignments, group communication and mentor support. After training, students receive a certificate of completion, assistance in compiling a portfolio and selling resume, and career counseling.

Interra

У Interns (https://interra.bz) has its own course on targeting, which includes 13 thematic modules and 57 lessons. Each student gets access to a learning platform, a closed chat room for communicating with other students, homework review by supervisors, and feedback from them. After communication, graduates receive not only a certificate of completion, but also a letter of recommendation and a state-issued certificate of advanced training.

To ensure that course students are guaranteed to find a job, there are lessons on how to write a competent resume. Scripts for communicating with future customers, templates for portfolios, a list of job search sites, and sample contracts are available.

IMBA

In the course "Target. Context. Performance" from IMBA (online) students receive basic training as Internet marketers, create content for social media, and study web analytics and performance marketing. During their nine-month training, they learn how to set up effective social media advertising from scratch.

The course offers real cases, relevant tools, and the support of a mentor. The program alternates between training formats so that future strategists absorb new knowledge and practice all the skills. The course includes not only lectures, but also conferences, webinars, group lessons, workshops, and homework.

At the end of the program, graduates will receive a thesis on the course. This is a project for a customer, which can be added to their portfolio. Students will have a briefing with the team, create a marketing plan, and defend the project with the employer. In total, by the end of the course, the graduate will be able to add 3 projects to the portfolio. The school has a license for educational activities from the Ministry of Education of the Russian Federation, which will confirm the diploma received after the end of the course.

The school has more than 30 partner companies that review resumes of course graduates for open positions. Individual employment consultations with HR are available to each graduate. IMBA also holds career days with webinars and roundtables with HR experts and employers, resume parsing and demo interviews. Course alumni have their own community where they share helpful contacts, job openings and events. Payment for the course is available in installments for up to 36 months. The first payment can be deferred for six months. If a student changes his or her mind about studying, he or she can refund the course amount within 2 weeks. A tax deduction of 13% is also available.

Brunoyam

School Brunoyam (https://brunoyam.com) offers online and offline courses on targeting. In the first case, it is easy to learn the profession in 3 months, studying the materials at any convenient time and from any place. The course is updated every six months so that it is up-to-date and allows you to learn all the necessary tools. Access to the first part is free to evaluate the format and the work of the mentor.

The block system of the program helps you quickly find the right topic. Assignments are divided into 3 levels, and the course format is designed to make the information as easy to digest as possible. Access to the course syllabus and all updates is permanent. The tutor stays in touch for one year after the course. Course fees can be paid in a lump sum or in installments with no interest. A tax deduction and refund within a month is available if you don't like the program.

Classes in the offline course are held in St. Petersburg. Students attend 6 classes in 3 weeks. During the course, they go through all the stages of creating a campaign: from selecting to making changes to the running ads. Small groups of 5-10 people allow them to learn how to work as a team. If you want to refresh your information, you can take the course for free or skip classes for 12 months.

Group and individual training is available. In the first case, when signing up for a course, the price is fixed, there is an opportunity to change the group or refund the money a day before the start. If you choose individual training on the course, the cost depends on the program and time. This option allows you to study offline or online.

After training, all graduates receive a certificate of completion. They also receive information on how to prepare for work: interviewing, looking for orders, compiling a résumé, and making a portfolio. Already on the course, students post information about themselves on the Internet and communicate with customers, and supervisors give recommendations.

WebPromoExperts

School WebPromoExperts (go online) offers an online course called "Targeted Advertising," which teaches students how to run Facebook and Instagram campaigns. In 9 weeks, students are asked to complete 12 topics and defend a thesis project that demonstrates a well-developed strategy. Each student in the course has access to a personal account where all materials and data on current progress are collected. Each group has a supervisor and an administrator. They help with organizational issues and check course assignments.

Online webinars are also available to ask questions and interact with other students and lecturers. If a course webinar was missed, you can watch the recording later. For practical skills, the school offers practical assignments that are checked by the course supervisor. Graduates receive certificates of completion at the end of the course. There are three types of diplomas after the course: "passed," "successfully completed," and "graduated with honors.

HEDU

Educational platform HEDU (https://irs.academy) offers two courses for training in targeting. The first is an online Mytarget course. In 8 lessons, students learn how to work with the advertising cabinet, select a target audience, set up advertising campaigns and targeting, and apply advertising tools. Classes in the course are in the form of webinars. You can view the recordings in your personal cabinet. You can watch the lesson once a week only if you have done your homework on the previous lesson. After viewing the lecture, a test or practical assignment with feedback is given. After completing the course, graduates defend their own projects and receive a certificate. There are 3 rates available for online learning:

• PRO - technical support, viewing classes at any speed, electronic and paper certificates, participation in ratings, checking knowledge by testing, access to new updates and the course on indefinitely.
• VIP - In addition to the option of the first tariff plan, this includes practical assignments with individual analysis, feedback, the ability to ask questions of the teacher, lessons in the form of communication with the expert on video, 3 additional calls after the course.
• Corporate training - for groups of 10 people or more, has the same functions as the VIP-package.

The same rates are available in another course. This is an online course on targeting advertising, which in 9 lessons will teach how to quickly and effectively increase conversions to the site and increase sales. After completing this course, students know how to engage customers from social media, plan their advertising budget, and study their customer's CA and behavior to develop new ways to attract customers. Classes are held in the same format as the Mytarget online course.

Before choosing web design courses, targeting, IT, it is necessary to study the programs, the cost of training, the reviews of students who have already received a certificate of completion. About training for targeting advertising review of earning courses tested by many students. The schools in this ranking offer the most current tools and complete programs.