1
Udemy
4 review
-2
+2
2.6
Intellectual development, IT and digital courses, Business courses, Creativity and art, Beauty and health, Marketing and sales, Learning foreign languages
Installment
N/A
Additional education
Webinars, Video courses, Practical exercises, Integrated training materials
Prices for paid courses
Business
From 1790 RUB
Development
From 2790 RUB
Finance and accounting
From 2790 RUB
IT and software
From 1790 RUB
Office software
From 1790 RUB
Personal growth
From 1290 RUB
Design
From 1090 RUB
Marketing
From 1290 RUB
Lifestyle
From 1290 RUB
Photo and video
From 1790 RUB
Health & Fitness
From 1790 RUB
Music
From 1790 RUB
Academic and academic disciplines
From 1790 RUB
Overall rating
50%50%
Regulatory agencies and laws
U.S. and Canadian law
local laws
Date of foundation
2014
Affiliate
OpenThere's
2
Coursera
3 review
-2
+1
2.3
Intellectual development, Foreign language learning, IT and digital courses, Business courses, School and academic disciplines, Retraining courses remotely
Installment
N/A
Additional education
Webinars, Online Lessons, Master Classes, Online Tutorials, Online Consultations, Video Lessons, Tests, Practical Projects
Prices for paid courses
Online courses
From 49 USD
Overall rating
33%67%
Regulatory agencies and laws
U.S. Department of Education
Date of foundation
2012
Affiliate
OpenThere's

The information business has always occupied a specific niche in the sphere of services, as a person is constantly striving for new knowledge and general development. With the advent of the Internet and various internal platforms, including social networks, this type of business has been relegated to a separate direction. Many non-profit organizations and private companies generate demand by creating new infoproducts based on trends and marketing forecasts.

Along with this, the "market" is overflowing and creating competition. Leaders in this field attract potential audiences with a variety of bonus events, discounts, or "screaming" headlines. Gradually, the information business from a narrow niche and related category of services has become an independent part of the economy, as well as a major section of the digital-education sphere.

Infobusiness reputation

Some potential audiences are biased against such curricula, calling such products "selling air" without argument. Such people are understandable because there are many inexperienced or incompetent tutors online whose goal is only profit along with successful conversions. "Air sellers" are quick to create a platform for online trainingThe first thing they do is generate material through mediocre rewriting and position their finished lesson as a TOC. This is supplemented by a good advertising campaign or a number of mentions among opinion leaders. After the purchase of such an info-product most of the target audience speaks negatively about online classes.

However, the usefulness of the course consists only of its content and the "freshness" of the information enclosed. Part of the audience mistakenly argues that such training programs are useless or fraudulent on the part of every company. There are many educational projects on the web with programs written by experienced practitioner instructors. Such classes always have live consultations, mentor support, tests, and even a defense of the final project attached to them. At the end of the courses, the online school issues a certificate or document, which will be a useful addition to the resume along with the applicant's portfolio.

Offline, online education

Information is also sold in the offline environment - live trainings, seminars, conferences, marathons, and various lectures. Any information can be structured and presented in a different format, where the author or a group of speakers share their experience, show examples, answer questions, or check the knowledge they have acquired. However, high online course ratings show that the audience is more attracted to the distance learning format.

Remote education is easier to combine with work or main studies, it is easier to transfer classes, to repeat the studied material according to the recorded programs. The pre-prepared homework along with lectures can be viewed by the student in the evenings or in transport on the way, as well as in the more comfortable environment of the home. The popularity of online lessons is also influenced by the general quarantine situation in the world - some organizations are switching to remote mode, and universities and schools are going on "vacations".

Another factor in the transition of education to online is the rapid development of the digital market. On job search sites, one can see a growing number of open positions in IT, Internet marketing, advertising, and project management. Such specializations have higher salaries among the overall market rate, which motivates aspiring experts to move in the direction of Digital.

Trained personnel can work for themselves or a company without being tied to a workplace, plan their own schedule, or choose a convenient time of activity. Popular online schools offer training from scratch online for free, but more often than not, such material is sold as a stripped-down version. Useful classes or a comprehensive training program are expensive, but the money for it can pay off after successful employment.

Online learning platforms

Online learning prevails over standard training, and any enthusiast who wants to share knowledge with a large audience can create their own online classes. For this purpose, there are designers or services for creating a personal educational program. With their help, the user can compose an interesting and useful course using prepared instructions for an educational project or public distribution.

Such tools are helpful for university teachers, team leaders in companies, business coaches, and tutors. Such services are suitable for preparing a program learning English online. A foreign language teacher can create a universal course for easy and correct learning of compulsory material. The finished work can be sent out personally within the target audience, or published on publicly available services for additional earnings.

Most educational organizations (universities, colleges, and academies) connect their students to closed platforms. To enter or view published courses, students need to enter their login data and confirm their login. Other users will not be able to attend a lecture or listen to a training, and will not see them in the search results. For example, on a similar principle works the system Moodle, which is installed only on a personal server.

Modular platforms are provided for corporate training within the company. In addition to the standard placement of online courses and training materials, the service has received basic HR options for evaluating personnel. The authors can view statistics, conduct an attestation, and give feedback. The WebTutor project has a similar interface with a set of modules.

Services with built-in tutorial designers should also be added to this list. Training programs are created as continuous presentations and resemble standard landing pages with text and images. Sometimes video clippings or short lectures with an explanation of the information shown are added to such courses. The overall set of features depends on the current pricing grid or the availability of modules on a particular platform. For example, services Teachbase or iSpring have a built-in constructor with a marketplace. When the course is finished, the author can put it up for sale and earn an extra percentage.

If we talk about the general catalog of educational resources on the Web, they are most often built on their own layouts or constructors. However, for non-commercial classes, teachers can use a simplified service like Eduardo or Etutorium. Similar platforms help put together a course without in-depth web design, layout, or design skills. It can be a standard educational program, or it can be a distance learning course for employees.

How to choose a platform for creating courses

By studying the set of options with tariff plans of popular services, a course author can see a number of categories with the differences of each project. They act as a cloud solution for posting educational programs, or serve as a comprehensive tool for promoting a personal infoproduct. Online teaching is a good way to put your educational project on the "market" and also an assistant in getting education in a distant format. Each constructor or service has strengths and weaknesses that are important to consider when monitoring a suitable base. If there are not enough tools during the work, then all the projects need to be transferred or repeated earlier. Therefore, before registering and signing up for a plan, you need to highlight such points:

  • Course design model. If the prepared authoring program includes interactivity on the part of students, you need to look for a service with such features. Some of the current platforms help create basic programs on the type of presentations with voluminous slides, but do not offer the introduction of interactive modules. These can be final tests or quizzes, embedded autoplay videos, mini-games or sound tracks.
  • Test period or trial version. Having a trial period helps the developer fully understand the tools of the service, as well as test its functions. An introductory description cannot fully simulate a general idea of how the platform works, so its absence may affect possible financial risks.
  • Payment model, service policy. The treatment of the payment model depends on the final goals of the course author. If the developer plans to publish the program for general distribution, there are deduction of interest models for this purpose. After purchase, the platform deducts a specific amount in the form of a commission, and the balance is automatically transferred to the owner's account. Other services provide fixed price plans per month/per year.
  • Preparation, monitoring of statistics. This feature is suitable for commercial projects that aim to sell educational programs.
  • Feedback, support. Work on the platform should be accompanied by comprehensive technical support from the company, including help centers or practical guides. In the absence of customer support, account owners may lose extra time to solve a specific service problem.

Based on the current points, curriculum authors can make a personal checklist for online builders. Most popular platforms are suitable for linking standard lessons, implementing interactive modules, and viewing statistics. The user can create standard lessons, educational marathons, or specialized retraining courses remotely.

Services for creating, posting and selling courses

The convenience of the platform for the creation and further promotion of educational programs depends on the personal requirements of the author or the specifics of the classes. For example, online accounting courses may need a separate site with detailed descriptions of each class. Comprehensive accounting consists of specific skills for working with software and proper documentation. If we talk about coding or QA testing, such programs can be placed in one general category. Graphic design with Photoshop lessons can also be classified as a related profession, as similar work tools are often used.

Previously, such projects involved only basic customization along with the publication of finished material without additional editing. Current platforms have received built-in payment modules, options for collecting and preparing statistics, a comprehensive designer, and integration. The course author just needs to connect to a pricing plan and create (upload) the first project.

Remuneration for the sold courses will be automatically transferred to the internal account, taking into account the service fee and the terms of the tariff package. Published classes can be opened for public access and promoted online on external resources. If they are specialized programs of the type of professional development courses for teachers remotely, the author can manually limit access. Thus, the best services can be distinguished according to these points, based on the requirements of the author with the audience of the course:

  • Built-in tools, designer, CRM-module.
  • Flexible rate schedule or low sales commission.
  • Trial version, money-back guarantee.
  • The mobile version of the service, the app.
  • Monitoring statistics, basic automation.
  • Reference materials, manuals, technical support service.
  • The overall reputation of the platform online.
  • Advanced content support, implementation of personal modules.
  • High level of security of training materials, protection from downloading.
  • Integration with external services for promotion.

Each of the current platforms got its own set of tools with a business model, relying on a different target audience.

Conclusion

When analyzing popular services, do not trust the beautiful design with "selling" headlines. Such platforms should be considered in terms of convenience, functionality, and potential target audience. Constructors or open platforms may have a negative rating on the web, so it will automatically be tied to the usefulness of the published course. If the current project has been highly rated on various resources, the chance of other people visiting and viewing the finished course will be much higher.

The statistics of views of topical articles on the creation of distance learning lessons reaches up to 100,000. This testifies to the popularity of the sphere, to the active competition, and to the number of similar projects. The difference in business models can be determined by analyzing the leaders of mass Internet education: Netology (go online), GeekBrains (online), Skillbox (go online). Based on their experience, as well as the use of technology, you can create an audience model and build a successful portfolio.

Before publishing or creating a course on paid platforms, it is better to test it beforehand. This also includes working with tools, financial issues, general usability of the interface, ready-made analytics. Along with this, it is important to check the correctness of the display of other training programs via PC or smartphone. Students can refuse to study the material if it is uncomfortable to view it on the platform. Only when all the criteria for the future course are taken into account, then you can start implementing your project.

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