Udemy
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udemy.com
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Udemy – is a platform where experts from around the world post their courses. Anyone with experience in a particular topic can record video lectures and prepare other material, put it into one program, and publish it on the site udemy.com and get money for selling it. The service also offers employment in different countries by publishing vacancies on its website. Having founded the company in Turkey in 2009, the team online schools Udemy has opened a main office in San Francisco and other cities in several countries.

Teaching

Everyone who wants to offer their course to Udemy students can record lectures themselves or use the company’s studio for that. Experts should prepare a plan, record video lectures and publish them on the website of the platform. When planning the program, the instructor should pay attention to such points:

  • Choose a topic.
  • Identify your audience.
  • Find out the goals of users who are interested in the chosen topic.
  • Select materials for the program, break them into sections and subtopics for lectures.
  • Prepare practical assignments that will help consolidate the knowledge gained in theory.
  • Write a script and basic talking points that will allow you to record a video without forgetting a single important moment.

Before publishing all lectures, the examiner should record a test video and submit it for review. This will allow him to be sure that the materials are of good quality and meet the requirements of the platform. The video should be of HD video quality (720p or 1080p) and landscape image orientation. It is important to use a quality camera, microphone and screencasting software (Quicktime Player, CamStudio or Jing) and lighting equipment to record the course.

Once enrolled, the administration recommends creating a course landing page (CLP). This is an opportunity to encourage students to enroll. If done correctly, it can also help make the program visible to search engines. Students decide whether to enroll based on 3 factors:

  • Content on CLP.
  • The cost of the course and the availability of discounts.
  • Social proof (number of registrations and reviews).
  • The information on the course landing page is the input to the creation process during the publication phase. It should include sections such as:
  • Name up to 60 characters. It is important that it contains keywords.
  • Subtitle. It gives a brief overview of what the program is about. The length is up to 120 characters. You should mention 3-4 important topics that you have covered.
  • A description of at least 200 words. It should demonstrate what makes the course different from others.
  • Basic information. These fields are important because they classify the offer on the platform. Select the language and proficiency level, category, and subcategory from those available. In the question “What is being taught?” specify a specific topic.
  • Image. Add a picture to be used on the website, advertisements, and emails.
  • Commercial. Create a short (less than 2 minutes) video that students can watch before deciding whether to buy access to the materials. It can be used as a marketing tool and posted on other sites.
  • Instructor Profile. Instructor biography is important when students are comparing courses. Talk about yourself and include links to your social media accounts and add your photo.

The landing page has several additional fields that you can fill out:

  • What you will learn. Describe what students will learn.
  • Requirements. They should include everything you need to know or have in order to be trained.
  • Who this training is for.

Choose videos of at least 10 minutes in length to preview. They will give a brief overview of what to expect in the course. To do this, in the Creation Designer, go to “Curriculum” and turn on “Free Preview” for any of the lectures. In the next step, it’s important to choose a price. You can offer the program at full price, at a discount, or for free. Some instructors run offers as free to attract subscribers, gather feedback, and then switch to the paid option.

Free courses cannot be longer than 2 hours, and you will lose all premium features for students, including a certificate of completion and the ability to ask questions. You can change the price at any time, but switching from free to paid is available only once. Paid courses have no time limit and cannot be offered for free anywhere else. If you want to charge a fee, you need to follow 2 steps:

  • Become a premium instructor by applying for approval. This offer includes setting up your instructor profile, accepting Udemy’s terms of service, choosing whether you want to participate in promotional programs, and the payment method.
  • Specify the price. It depends on the length of study, depth of content, experience, and reputation of the teacher.

You can also consider discounting your course to increase your sales. Udemy offers additional marketing programs that will offer courses at a discounted price during promotions. You can offer discounts to students by creating your own coupons and referral links. For experts, settings are available to automatically message students and include subtitles, which can also increase the interest of hearing impaired users and those who want to access the text of lectures for easy retrieval of information.

The platform’s website has a section for educators that features articles on course promotion. Experts can study 5 materials that describe such information in detail:

  • Communication with students and feedback.
  • Collecting feedback for ratings.
  • The use of coupons and referral links.
  • Promotion with the company’s marketing tools and other ways.
  • The use of SEO and optimization of the landing page of the program.

Jobs

A list of vacancies for job seekers is available on the site in the Careers section. The page has a description of cooperation and a list of positions. To search, you can use the filter by department and office address. Udemy offers an annual stipend, training events, unlimited access to the company’s courses, and regular seminars and trainings. Employees get free access to the Headspace library and can take coaching and therapy sessions through Modern Health.

DEAL time is set aside each month when all employees can attend training. Benefits, promotions and vacation programs are tailored to each office. Corporate holidays, recreational activities and extracurricular activities such as yoga, cooking workshops, karaoke, etc. are held. Vacancies in such departments of the company are available:

  • Accounting and Treasury (Accounting Manager and Director of Treasury at San Francisco Headquarters).
  • Business Systems (senior manager in San Francisco, workday product managers in Denver).
  • Consumer marketing personalization (e-marketing manager and vice president of marketing, student engagement and CRM to head office).
  • Consumer marketing (vacancies for community manager, lifecycle marketing director, brand strategy, monetization strategy, pricing, strategic media planning, promotion and performance manager, SEO analyst).
  • Research Department (Senior External Interface Software Engineer).
  • Technical Department (Data Science Managers, Data Scientists, Programmers, Staff Analytics Engineers). There are vacancies in Dublin, San Francisco, Istanbul, Ankara.
  • Enterprise and Technology Platform (Chief Engineer, Senior Programmer).
  • Infrastructure and Security (Security and Compliance Analyst, Dublin and San Francisco Database Reliability Engineer, Security Engineer jobs).
  • Relevance, demand (designer of products to work with subscribers, software engineer for the partnership).
  • Engineers (application security engineer, site reliability, backend tools manager, Data Science, machine learning engineer, software engineer (backend), experimental platform engineers, expert earnings, human resources, information products). Vacancies are available in Dublin, USA, Istanbul, Ankara, California.
  • Mobile device development department (Android engineer, mobile application programmer, senior manager).
  • Payments, communications (software testing engineer).
  • Finance (financial analyst, FP&A manager, PDE, vice president of investor relations).
  • Financial planning and analysis (financial manager position).
  • Global Customer Operations (Customer Experience Analyst, Director of Support Services, Udemy Business).
  • HR (lead HR partner, compensation manager, sorter).
  • IT (director of GTM Systems, corporate data engineer, business systems analyst).
  • Training and development (training designer Udemy Pro).
  • Legal Department (legal intern in San Francisco and Senior Commercial Counsel with knowledge of Spanish in Denver).
  • New ventures (account manager for Japanese team, corporate sales to China, revenue management manager for new ventures).
  • Personnel management (business partner in personnel analytics, employee relations specialist).
  • Human Resources Partners (director and senior partner).
  • Product (product managers, general manager of product, pricing and monetization, director of product management and instructor relations, managers of internal tools).
  • Product design and UXR (product designers, market researcher, UX-researchers).
  • Recruiting (recruitment coordinator, director of recruitment (marketing and FIT), recruitment operational reporting specialist).
  • Strategy and Business Operations (Business Analyst, Senior Director of Corporate Strategy).
  • Tax (Vice President of Taxation).
  • UB ADR/SDR/XDR (Udemy Business managing account development team specialist, outbound sales development manager, sales development representative.) Looking for employees in Denver, San Francisco, Dublin, Austin).
  • UB Commercial Department (corporate account managers, including French, Dutch, German, Spanish or Italian). Personnel are needed in the U.S. and Latin America offices.
  • UB content strategy (instructional manager, strategist).
  • UB Customer Development (commercial account managers in Singapore, Denver, San Francisco).
  • Enterprise UB (account manager and corporate account manager for South Africa, Canada, San Francisco, Sao Paulo, Dubai, UK).
  • UB strategy and operations (customer success business intelligence specialist, data implementation strategist, sales and customer support manager, marketing business intelligence specialist, partner support and sales managers).
  • Marketing UB (department head, international localization program managers, product marketing, product marketing director, corporate marketing manager).
  • UB sales (commercial sales manager, account manager, sales and solutions engineer, corporate account manager.

In addition to working in one of the company’s offices, Udemy considers applicants for remote collaboration. Information about the desire to work in this format, you can specify in a cover letter so that the administration of the service will consider such a possibility in each case. After reviewing the list of available positions, you can open the one you are interested in in a new window. On the page there is a detailed description of the terms of cooperation, information about the requirements and responsibilities of the job seeker, wages. There is also a form where you can enter personal data, attach a cover letter and CV. You can also add a link to your Linkedin profile and website.

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