Udemy – is a platform with more than 180,000 courses in various areas from experts around the world. Training is conducted remotely on the school’s website udemy.com and in mobile applications for iOS or Android gadgets. The courses are recorded in video lecture format and can be supplemented with other materials (assignments, quizzes, tables, etc.).
In order to attract students to the platform and motivate them to study at Udemy, the administration of the platform offers the following benefits promo codes, gifts, and promotions. You can find out about the company’s offers on the pages with program descriptions, in the service newsletter and on our website, where the overview is published online schools.
Coupons
The platform offers promo codes that can be activated to get credits. The latter can be used to pay for courses on the school website. You can find combinations of symbols to get a bonus on udemy.com, aggregator sites and our website. We regularly update the information in the platform overview so that our readers can use the current offers. You can use promo codes in your personal account on the school website or in the mobile app.
Promo codes are also sent to users in the newsletter. Every registered student can subscribe to receive emails, in which the administration will send codes to receive the bonus. It is important to keep track of the expiration date of the character set participating in the promotion. During this term, the code must be activated to be able to use the credits to pay for the course.
Credits
In addition to credits after activating a promo code, the user can receive them as a gift from another student. After its activation, you can pay with credits for purchases on the platform.
Instructor coupons
The service offers experts to create coupons that give students the opportunity to take courses at a discount. They can expire or reach the maximum number of redemptions, so it is important to keep track of coupon terms. The system allows instructors to create several types of coupons with different expiration dates and redemption limits. Experts can communicate the specifics of each coupon to be distributed. If the user is unsure of the terms, they can ask the instructor directly.
Gift
Any user can donate any Udemy course to a friend. To do this, go to the page with the program description and select “Gift”. Specifying the email, date and message (if you want), you need to pay for the purchase. The user who received the gift should register on the platform site to complete the training. You can also gift the program that the student is taking.
To do this, in the player in your personal cabinet, click on the 3 dots at the top and select “Give this course as a gift”. After paying for the purchase, you can send it to another user. You can use the gift by activating the link from the email by entering a special code in the receipt field on the website. There is also a coupon function available, which can be used to activate the Udemy gift as well.
Discounts
The company offers discounts on programs to new users. Immediately after registering for a certain period of time, a student can expect to purchase a course at a discount of up to 85%. The full price and the discounted price are indicated next to each offer. There are also regular promotions in which the service offers discounts on various courses. Information about them can be found on the company’s website and in Udemy mailing lists.
eBucks program
A rewards program is available for FNB and RMB Private Bank clients who participate in eBucks. Such users can sign up for 2 courses per month or 6 programs per year, paying only the activation fee of 350 rubles per lecture package.
Affiliate Program
Anyone can become a partner of the platform and receive remuneration for selling Udemy courses. Those who want to work with the company must apply to one of the affiliate networks that the service cooperates with. Each application is checked for 3-4 days to determine if the user can participate according to the approval criteria. If no response is received from the network within 1 week of submitting the application, the service can be contacted.
The partner must have a working website, blog or social networking page. When reviewing your application, compliance with these criteria is checked:
- List of subscribers: Website traffic should be at least 000 visitors per month for the last 3 months. Social media pages must have at least 1,000 followers.
- Ongoing traffic: It is checked with Similarweb.com and other search engines. When submitting an application, specify all sites or online channels that will be used to promote the platform’s products.
- Theme of the site: The interest of the audience is one of the topics you can learn by studying at Udemy.
- Content: Sites that don’t have existing content or links will need to work on that part first. New sites or resources with intermittent traffic may be denied approval.
- Brand alignment: The company studies the potential partner’s own brand to make sure that Udemy’s offerings will look consistent with what is offered on the site or social network page.
During the application process, you may be asked to provide additional information about any of the listed criteria. The service does not welcome sites that submit information exclusively on Udemy, and paid advertising affiliates. The user will receive a commission for each purchase of a paid course, unless customers apply a free coupon code or choose a free program. Cookies are stored for 7 days.
Base commission is 10% of affiliate sales with increases based on performance. If referrals spend more than $5,000 per month, the administration can discuss a customized commission rate with the affiliate. Commission is credited for purchases made through the site and its mobile version. Sales paid through the service’s app are not yet taken into account.
To increase sales, you can advertise courses that are offered at reduced prices. Information about them is regularly sent by email to all partners. The email contains data about the course for which the discount is available and promotional materials to promote it.
Information about commissions in the “Reporting” section of the network account. Reports on the effectiveness of promotions are available. The commission is paid by the third-party network through which the affiliate registered. They pay via PayPal, card, or check depending on the payment method and the minimum threshold the user has set in the account.
Commissions are paid after 30 days have passed since the sale, during which time the buyer can request a refund. The commission is awarded for both new users and those who have already been registered on the Udemy site.
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