Company | |
---|---|
Official website | |
Founder | Oleg Salamakha, Artem Borodatyuk |
Company owner | Serpstat Limited, Promotions and Development Group Corp., Netpeak Limited |
Manager | Oleg Salamaha (vice president) |
Types of support | |
Social network | |
Languages | English |
Bonuses | |
Tariffs | Lite / 69 USD per monthUp to 4,000 domain analysis queries Standard / 149 USD per monthUp to 5000 domain analysis queries Advanced / 299 USD per monthUp to 8000 domain analysis queries Enterprise / 499 USD per monthUp to 12,000 domain analysis queries |
Free trial period | Free rate with small limits for registered users and a personal demonstration of project-specific features on request |
Methods of payment | Bank card (Visa/MC), American Express |
Site Evaluation | Conducts technical audits of factors affecting optimization and visibility in Yandex and Google (meta tags, redirects, headers, multimedia, https certificates, markup, etc.), generates a report taking into account the priority of errors |
Promotion plan | Creates task lists (checklists) for promotion, thehaudit, building a link profile, sends automatic notifications of the results |
Position tracking | Checks the position of keys, pages and domains in the search and pay-per-view Google, taking into account the geo (accuracy - to a city), automatically generates reports on the dynamics in accordance with a predetermined schedule |
Keyword selection | Finds all keyword variations, similar phrases, cues, makes a content plan based on search queries |
Working with advertisements | Studies competitors' ads, collects a group of the most relevant, generates a report on the competitiveness of advertising requests and their cost per click, analyzes trend landing pages ads and product groups that are promoted through PPC, offers headline options for ads |
Analyzing backlinks | Analyzes the quality of existing external links, finds malicious, irrelevant, repetitive, restores lost, collects a database of backlinks of competitors (those that many use) |
A/B testing | No |
KPI monitoring | No |
Reports | Customizable reports with printing, exporting, uploading to CVS Open Office, Libre Office, XLS/XLSX Excel, Google Sheets, PDF |
Traffic analysis | Evaluates the visibility of the site and individual pages in search results and attendance (the number of visits from the context and organic) |
Visitor Analysis | No |
Conversion Analysis | Collects statistics on the conversion of ads, generates a report with recommendations |
Competitor analysis | Finds competitors in SEO and PPC, monitors the visibility and traffic of their domains, lists keywords (including intersections by keywords of several competitors) for which URLs are ranked, compiles rankings of top pages of domains, collects data on advertisements |
Project Features | Service provides access to 30+ marketing and SEO tools, free analysis of keys, competitors and backlinks |
Who it's good for | Digital marketing agencies, Webmasters, Copywriters, Marketers, Optimizers |
User-friendly interface | Convenient and understandable for beginners |
Integration with services | Google Search Console, Google AdWords, et al. |
API | Read moreAPI search analytics, link analytics, event monitoring and auditing / feature set depends on the package |
Additional services | Browser Plugin / FreeQuick audit of positions in search and context Blog / FreeProduct releases, feature reviews, company and industry news Knowledge Base / FreeFAQ, tutorials, case studies on solving basic problems with developer tools and parsing of API features The Academy / FreeKeyword and Search Engine Optimization Training Center, 3 levels of complexity Webinars / FreeFor digital marketing professionals and business leaders |
Mobile apps | No mobile apps available |
Affiliate Program | RegistrationUp to 30% on the amount of referral payments |
Work experience | 8 years |
Controlling authorities and laws | Cyprus regulatory framework EU General Data Protection Regulation (GDPR) |
Semantic kernel clustering | Automatically groups a large package of keys, taking into account the structure of the site and types of pages, and provides a breakdown of keys for PPC (to improve the quality of advertising) |
Working with texts | Detects optimization quality and length of text on the page, checks for overspam, finds duplicates in titles |
Working with metadata | Finds duplicates, checks for overspam, finds missing keys |
Advantages | Over 5 billion keys in the database and 200+TB of data in the SERP repository Complex packages, each - the whole set of tools, the only difference is the limits Ability to work through an online platform or API Free access to classes, webinars, case studies, tool walkthroughs, and the knowledge base Free extension for Chrome, Opera, Firefox Free rate with limits for registered users and personal demonstration (project-specific) on request Good user reviews |
Disadvantages | Subscription auto-renewal (money is deducted from the linked details without warning) Limitations on working with the API |
Company requisites | Legal name: Serpstat Global Limited Legal address: Suite 1, Second Floor, Sound&Vision House, Francis Rachel Str., Victoria, Mahe, Seychelles OGRN: 5361895 |
Overall assessment | 8.3/10 |
Date of update | April 22, 2025 |
Is Serpstat a Scam? Complete Review and Real Customer Feedback
Serpstat — часть Netpeak Group, международной группы компаний, специализирующейся на интернет-маркетинге. Платформа была запущена в 2013 году, а в 2016 году расширила портфель SEO-инструментов до 5 направлений. Сейчас клиентская база разработчика превышает 200 тыс. активных пользователей, а в работе ежедневно находится 30 000+ проектов из 5000 регионов.
Эффективны ли продукты или SEO-сервис serpstat.com — развод? Стоит ли покупать подписку сразу на год или лучше начать с ежемесячного периода? «Покрывает» ли проект все задачи оптимизатора? Давайте выясним.
Почему Serpstat?
База данных Serpstat содержит около 5 млрд ключевых фраз и слов, а репозиторий SERP разработчика, доступ к которому вы получаете по подписке, содержит 200+ТБ данных. Вы работаете с полным набором функций, ограниченным только дневным лимитом в день — он зависит от выбранного пакета.
Преимущества Serpstat
Serpstat предлагает следующие функции:
- Работа через онлайн-платформу или API (набор функций зависит от тарифа) на выбор.
- Бесплатный доступ к занятиям, вебинарам, кейсам, разборам инструментов и опций, а также базе знаний. Вам даже не обязательно иметь учетную запись на serpstat.com.
- Бесплатные расширения (плагины) для Chrome, Opera, Firefox – проверяют скорость загрузки, собирают статистику метатегов, ранжированных ключей (и их плотности на странице), индексных параметров домена для поисковых систем и т. д.
- Тестовый (бесплатный) тариф для зарегистрированных пользователей и персональная (для конкретного проекта) демонстрация по запросу.
- Хорошие отзывы пользователей. Средняя оценка сервиса на рецензентах выше 4 баллов из 5.
Инструменты SEO-продвижения
Serpstat работает по 5 основным направлениям: технический аудит (включает оценку SEO-показателей), конкурентный анализ, обратные ссылки, семантика и результаты поисковой выдачи. Всего, не считая бесплатного, доступно 4 пакета:
- Lite – 69 USD/месяц. Позволяет делать до 4000 запросов на анализ доменов, URL и ключей в день (до 10000 результатов в одном отчете). До 500 запросов на анализ ссылок в день (до 5000 результатов в одном отчете), доступ ко всем возможностям API, кроме мониторинга позиций, до 10 проектов в аудите и настройка до 100 доступов на проект, до 15 000 проверок позиций (мониторинг конкурентов, SEO, PPC – данные обновляются ежедневно), ограничение на кластеризацию и текстовую аналитику в 1500 строк, до 10 000 проверок качества ключевых фраз, до 10 000 проверок семантического качества, только стандартные отчеты (до трех), поддержка онлайн и по электронной почте. Создается одна учетная запись без права управления дополнительными пользователями.
- Standard – 149 USD/month. It includes up to 5000 requests for analysis of domains, URLs, keys per day (up to 30 000 results in 1 report), up to 1000 requests for link analysis per day (up to 25 000 results in 1 report), access to all API options, up to 50 projects in audit and set up to 500 accesses per project, up to 60 000 position checks, limit on clustering and text analytics of 6000 lines, standard and branded reports, up to 10 000 semantic quality checks, online and email support. Up to 3 additional users are allowed.
- Advanced – 299 USD/month. That’s up to 8000 requests for analysis of domains, URLs and keys per day (up to 50 000 results in one report), up to 1500 requests for link analysis per day (up to 30 000 results in one report), access to all API options, up to 75 projects in audit and setting up to 1000 accesses per project, up to 150 000 position checking, limit on clustering and text analytics in 15 000 lines, standard and branded reports, White Label, up to 15 000 semantic quality checks, telephone, online and email support. Up to 5 additional users are allowed.
- Enterprise – 499 USD/month / up to 12000 requests for analysis of domains, URLs, keys per day (up to 75 000 results in one report), up to 2000 requests for link analysis per day (up to 50 000 results in one report), access to all API options, up to 100 projects in audit and setup up to 10 thousand up to 300,000 position checks, limit on clustering and text analytics to 30,000 lines, standard and branded reports, White Label, up to 20,000 semantic quality checks, telephone, online and email support. Up to 7 additional users are allowed.
Position monitoring
Serpstat checks the pages of the site (body, snippets, meta tags). And generates a report on the positions of the project on a given list of keys and their dynamics (which dropped out of the distribution, appeared, went out of the top, hit the top). Search regions, categories (topics), frequency, availability of special elements and other parameters can be configured. You can track the visibility of your resource and finding in the top 100 for specific requests. You can also set a check-up schedule to get automatic reports. Database Storm allows you to monitor the general fluctuations in the positions of the site. There are three levels of intensity “storm”: low (changes up/down within 20%), medium (from 20 to 25%) and high (more than 25%). Each corresponds to its own color: green, yellow, red.
Backlink analysis
A tool for collecting domains from the top competitors’ database and analyzing existing/new URLs for quality, security (whether there is unwanted content in the anchors or on domain pages), duplicates, and other characteristics. It is useful for monitoring traffic (where it comes from most) and finding unique donors, which are hard to find with normal surfing.
Technical Audit
Serpstat checks for technical optimization errors, each of which is assigned a priority (low, medium or high):
- Long wait for server response.
- Indexing and redirect problems.
- Duplicate meta tags (same description, title or h1 on different pages) and incorrect length.
- Lack of meta tags (attributes) in images.
- Overspam.
- No HTTPS certificate.
- Lack of mobile adaptation, AMP
- Incorrect markup.
- Other problems affecting visibility and ranking.
- Verification can be run for an entire site or a single page.
Competitor analysis
Conducted in order to obtain recommendations for optimizing and adjusting advertising campaigns in Yandex and Google, based on the success of the top sites from the niche. As part of the in-depth analysis, the robot makes a list of the most popular URLs from organic and PPC ads, monitors their growth dynamics, and identifies sources of traffic. As a result, it offers clues to expand the semantic core, ready-made material for a content plan and advertising strategies. There is also a tool called Domain Comparison, which displays the keyword overlaps of several (up to three) top competitors.
Parsing the top of the issue and the keys
Serpstat pairs data from Wordstat, Google Search Console, Direct and AdWords, helping you build a semantic core based on your queries. The robot takes into account frequency, competition, geo, types of devices, profitability (conversion rate), and other factors depending on the settings. The developer’s database contains over 6 billion queries collected over 8 years. Batch analysis is available. You can supplement the core with word forms and search cues. Serpstat will offer headlines to compose ads or articles on a landing page (for example, on a blog).
Key query clustering
Serpstat’s semantic kernel helps categorize (cluster) the content into groups to distribute it across the site, building the right hierarchy. It takes into account the depth and types of pages, the relevance of their content to the key, and their content.
Text analytics
The tool makes recommendations for writing text for a specific page, using input data: keys, topics. The TOR will specify the occurrences, density, required volume of material, and submission requirements. The finished work (or just content that has already been posted) can be checked for quality optimization and errors. In addition, you can analyze the metadata and anchors of links.
Other Serpstat tools
The basic version of Serpstat is available as a plugin (extension) for browsers. Let’s tell in a nutshell what opportunities they open to the user.
Browser Plugin
Installed in Chrome, Firefox and Opera browsers. Checks SEO indicators of the site and individual pages (registration date and age of the domain, download and server response speed, elements of the ranking and position in extradition, Alexa rating, etc.), analyzes competitors and semantics. Some functions work without API-requests to developer’s servers and are available even if you do not have an account at serpstat.com.
How To Get Started at serpstat.com
Serpstat tools are managed from the profile, so first you register (how to do this, we described below) and log in, and then create a new project on the start page of the LC. To do this, you need to enter the address of the site you plan to analyze, the name (free) and create a group, if you plan many projects (to easily navigate in them).
You will also be offered training or expert advice in the online chat. In addition, before you start, the system will once again ask you to enter your mobile number. But if you don’t do this, no one will prohibit you from using the service. Available tools are located in the left menu. There is also a section for generating reports and statistics. Balance replenishment, billing request for legal entities and reference information are located in the user menu (falls out when you click on the logo icon).
How to register at serpstat.com
To create a profile on the developer site serpstat.comClick “Register” in the upper right corner of any page and fill out the registration form: enter your e-mail address, phone number (optional), create a password, and accept the terms of the policy. To activate it, follow the link in the letter that the provider will send to the e-mail indicated in the form. Authorization via Facebook or Google is also possible, but you will need to provide access to personal profile data.
Personal Cabinet
In my personal profile at serpstat.com two types of menus: user menu and work menu. The first has eight sections:
- “My Profile.” Here you can see the current limits (available number of requests, lines in the report, pages to audit, etc.), personal data (mail, photo, ID) and activate trial access.
- “Settings. Allows you to add, change and delete contact information (full name, company name, site, phone number), set up notifications and consent/unconsent to advertising mailing, link social networks profiles and change password.
- “Team Management”. In this section, you set up access to your account for other users (subject to the restrictions imposed by the tariff).
- “Bills. Payment history and package selection.
- “Referral Statistics. Access to referral link and promotional materials, as well as payment history and withdrawal request form.
- “Recent Reports. Materials for the last 60 days.
- FAQ. Go to the knowledge base.
- “Guide.” Instructions for working with options.
The second is a set of tools: site analysis, keyword analysis, link analysis, position monitoring, site audit. In addition, in the left menu is an analogue of CRM, through which you can create and distribute tasks in the form of checklists.
Mobile application
There is no downloadable mobile version of Serpstat – the web version is used to work with narrow-format devices. It is adapted to different screen resolutions, operating systems and browsers. You won’t feel any difference: the layout is neatly done.
Additional Services
In addition to paid and free tools, Serpstat offers training at its academy, participate in webinars (the schedule is published on the site) or get knowledge from the blog, knowledge base with guides, cases, analysis of features and FAQ. Everything is freely available.
Blog
It publishes product releases, tool option reviews, company and industry news. There are many materials, so categories and tags are used for easy navigation. There is an opportunity to post your own publication. You won’t get paid for it, but if the topic is relevant and the content meets the site’s requirements, the text will be posted.
Knowledge Base
Includes several tabs:
- FAQ (knowledge base).
- Manuals (step-by-step instructions for working with Serpstat tools).
- Cases (solutions of the main tasks of the developer’s tools on specific examples).
- The Serpstat API features parsing.
Some of the material is in video format, and some is in text format.
The Academy
A training center for keywords and search engine optimization. Contains courses of 3 levels of complexity: for beginners, advanced professionals, and professionals. The program usually has 9 or 10 lessons, which you can access for free after registering.
Educational webinars
In addition to this, the company holds webinars for digital marketing specialists and business project managers. A calendar of events is published on the website. Those that have already been completed are stored in the history – they can be reviewed at any time.
Serpstat Bonuses
Serpstat has an interesting bonus program. There are standard discounts for long-term subscriptions, gifts from partners, and rewards for discovering bugs (Bag Bounty),
Discounts up to 20% on packages
The more months of subscription you buy, the cheaper the subscription fee will be. The amount of the discount for paying for 3-12 months ranges from 5%-20%. And, for example, a Lite subscription will cost 55 USD/month instead of 69% for a year at a time.
Gifts from company partners
Serpstat users also get access to the developer partners’ bonuses. These are digital services for business automation, financial and management accounting, advertising optimization, etc. Usually, they offer discount coupons (in cash or percentage equivalent) and free test access.
Bag Bounty
For each bug and/or vulnerability detected in the service that meets the program’s criteria, the company gives $100 US dollars. Bug reports should be sent to: [email protected]. The bonus does not cover spam, denial-of-service attacks, problems with third-party applications integrated into Serpstat, and erroneous audit results.
Some promos are published only in Serpstat’s social communities. For example, recently participants in the company’s VKontakte community were asked to take a test called “How well do you know the basics of SEO” to get promo code for 5 days access to the service.
Referral program
Allows you to earn money by attracting new users to serpstat.com. To do this, the registered client of the site is given a unique referral link, which he is free to place on any public resources, as long as it does not violate the rules and laws. There are also banners (promo materials) where these links can be “stitched”. Each person who goes by the link is considered as a partner’s referral. The latter receives a bonus from the amount of money paid to the company:
- 10% if a total of 1-5 payments were made.
- 20%, – if 6-20 payments.
- 30%, – if more.
Statistics of transitions and accruals is available in the Personal Area. To receive payment you fill in the form at the bottom of the section “Referral statistics”. Money is withdrawn on a WMZ purse WebMoney every 30 days. The minimum amount is $50.
Partner program for educational centers
There are special conditions for them. In addition to referral payments, these are student accounts with access to one of the rates without API, a special account for the lecturer, thematic webinars (only for students and teachers), personal support and mutual advertising.
Complaints About Serpstat
Clients are happy with the interface of the platform, which allows them to work with the tools centrally, without “jumping” from site to site, and with regular updates and updates of features. For the most part, they believe that the prices of the packages justify themselves. Among the reasons for criticism – are the automatic renewal of subscriptions with charges without warning, not as rich as some competitors, reference profile, as well as limitations on the work with API.
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Regulatory Agencies and Laws
According to the site policy, the service provider is guided by the legal framework of Cyprus in its relations with consumers. Personal user information is processed in accordance with the General Data Protection Regulation of the European Union (GDPR).
Юридическая информация о компании
В лицензионном соглашении serpstat.com указано несколько законных владельцев со стороны разработчика: Serpstat Limited, Serpstat Global Limited, Promotions and Development Group Corp. и Netpeak Limited (часть Netpeak Group Limited). В Европе интересы представляет Netpeak Group Limited. Реквизиты организаций указаны в документации на сайте, но мы не нашли никакой информации о разработчике в публичных реестрах Кипра (где предоставляются услуги), Болгарии или Сейшельских островов (юридические адреса организаций).
Лицензия
Информационные услуги (даже платные) и разработка программного обеспечения — это виды деятельности, не требующие лицензирования. Однако владелец имеет право сертифицировать сами цифровые продукты, заявляя права интеллектуальной собственности. Это право компания указывает в соглашении на serpstat.com.
Пользовательское соглашение Serpstat.com
Пользовательское (лицензионное) соглашение serpstat.com устанавливает правила регистрации клиентов, работы с SEO-инструментами, условия оплаты и обязательства сторон друг перед другом. В пункте 2.2 указано, что права на неисключительную (когда один и тот же функционал предоставляется разным лицам) лицензию без права сублицензирования — передачи другим лицам. Право использования лицензии подразумевает право на использование обновлений, изменений и дополнений цифровых сервисов, если иное не предусмотрено разработчиком (пункт 2.3).
Неиспользованные в течение срока действия подписки лимиты (запросы) на следующий период не переносятся. Денежные средства за них не возвращаются (п. 3.4).
Компания не дает никаких гарантий безошибочного и бесперебойного обслуживания. Все предоставляется «как есть» (пункт 4.2.8).
Обслуживание клиентов
Поддержка клиентов сервиса осуществляется:
- По телефону (номер известен владельцам пакетов Advanced и Enterprise).
- По электронной почте: [email protected] .
- Через онлайн-чат или форму обратной связи на сайте.
- В группах компании в социальных сетях.
Ответы на основные вопросы даны в базе знаний (FAQ) и руководствах, а наиболее интересные механизмы — в кейсах.
Serpstat — это мошенничество?
Serpstat – зарегистрированный бренд, однако нам не удалось подтвердить регистрацию его законного владельца Serpstat Global Limited. В государственных публичных реестрах Кипра, законы которого регулируют правоотношения с клиентами, и Сейшельских островов, которые указаны в адресе, организация не упоминается. Тем не менее, количество упоминаний застройщика в авторитетных СМИ не оставляет сомнений в том, что он действует на законных основаниях.
Политики сервиса находятся в открытом доступе, с ними может ознакомиться любой желающий. По большей части условия типовые (даже предоставление услуг «как есть» — обычное явление). Неприятным моментом является автопродление, когда абонентская плата списывается без согласования с клиентом, как только заканчивается предоплаченный период. На это же указывают и авторы критических отзывов. И все же большинству потребителей нравятся SEO-инструменты разработчика. Сомнительно, что Serpstat — это мошенничество. Мы лишь рекомендуем внимательно изучать политику ресурса перед подпиской.
Заключение
Serpstat – это платформа с богатым набором инструментов и опций для оптимизаторов, вебмастеров, копирайтеров, агентов по оптимизации и руководителей предприятий всех масштабов. База данных разработчика содержит около 5 млрд ключевых слов. Работать можно через профиль или настраиваемый API. Последний, однако, запрещено использовать в коммерческих целях, что значительно сужает спектр его возможностей.
На сайте много кейсов, руководств и других инфоматериалов. Кроме того, компания проводит бесплатные семинары и запустила академию с набором уроков 3 уровней сложности. Отзывы о Serpstat в основном положительные. Что не нравится клиентам, так это в первую очередь автопродление подписок, когда по окончании предоплаченного периода с карты без разрешения списываются деньги за будущие подписки. Отключить опцию можно только по запросу в службу поддержки, а это занимает время.
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