Optimizely is an analytical project for working with the audience of a web resource, conducting statistics and creating solutions to increase site conversion.
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| Company | |
|---|---|
| Official website | |
| Head Office | 119 Fifth Avenue, 7th Floor, New York, NY. 10003 |
| Date of foundation | 1970 |
| Founder | Dan Siroker, Pete Cohman |
| Company owner | Optimizely, Inc. |
| Manager | Dan Siroker, Pete Cohman |
| Types of support | |
| Social network | |
| Languages | English, German |
| Free version | There is a separate free plan with the option to upgrade to a more advanced plan |
| Methods of payment | Bank card (Visa/MC), JCB, Amex, Discover |
| Cross-cutting analytics | Only tracking navigation, conversions and dwell time |
| Multichannel analytics | Together with a ready-made report on the usefulness of the advertising channel |
| A/B tests | Comprehensive A/B testing without code handling (core function of the platform) |
| Funnel Automation | You can track the targets of click events and page views (Multi-page experiments) |
| Targeting | Only tests for URL targeting, geo-targeting |
| Project Features | Online service for full A/B and multi-page testing with the ability to integrate and flexibly customize workflows |
| For whom | Analysts, Marketers, Arbitrators, Web developers |
| User-friendly interface | The general interface of the platform may be incomprehensible to a newcomer, before working with the service you should study the tutorials |
| Widget support | You can add extensions through the developer tools |
| Integration with services | Google Analytics, Mixpanel, Kissmetrics |
| API | Read moreREST API for managing Optimizely with code |
| Additional services | User community Blog Help Center Teaching materials Optimizely Academy Interaction with partners and applicants |
| Mobile apps | No mobile apps available |
| Affiliate Program | No |
| Work experience | 11 years. |
| Controlling authorities and laws | U.S. law |
| Advantages | Availability of a free plan Your own academy and educational materials Lots of experimentation and flexible customization Developer tools are available Dynamic customer profiling A/B test, Split test or Multivariate testing without coding |
| Disadvantages | Limited functionality and narrow focus of the service Lack of Russian localization of the platform |
| Company requisites | Legal name: Optimizely, Inc. Legal address: 119 Fifth Avenue, 7th Floor, New York, NY. 10003 |
| Overall assessment | 4.9/10 |
| Date of update | November 2, 2023 |
Address
119 Fifth Avenue, 7th Floor, New York, NY. 10003
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