Best AI Tools for Every Need in 2025
Both large businesses and small companies use AI tools in their work. Ordinary people also turn to them almost every day for help. This modern tool is not just a toy, but a powerful technological product. You can do many different things with AI tools: from writing serious application code to using them as a video editor or personal assistant. Indeed, AI-based chatbots are getting more powerful and better at multitasking every day.
We tested more than 30 different artificial intelligence software, categorized them, and reviewed the most effective ones in this article. We didn’t just want to list all the AI tools on the market that are good, but we wanted to evaluate and analyze those that will change the way people work and help them with routine tasks permanently.
Contents
- 1 About AI Tools
- 2 How We Selected the Best AI Tools: Our Evaluation Criteria
- 3 The Main Types of Artificial Intelligence Tools
- 4 The Best Artificial Intelligence Tools of 2025 Categorized
- 4.1 Picsart: Best AI Tool for Photo Editing
- 4.2 Vyond: Best AI Tool for Video Creation
- 4.3 Coohom: Best AI Tool for 3D Home Design
- 4.4 Retouch4.me: Best AI Tool for Professional Photo Editing
- 4.5 WPS Office: Best AI Tool for Office Tasks
- 4.6 Serpstat: Best AI Tool for SEO
- 4.7 Resume.io: Best AI Tool for CV Creation
- 4.8 HubSpot: Best AI Tool for Marketing Automation
- 4.9 Elementor: Best AI Tool for Visual Web Design
- 4.10 Best AI Assistants: ChatGPT and Claude
- 4.11 Best AI Image Generators: Sora and Midjourney
- 5 Comparative Table of the Best AI Tools
- 6 How to Choose the Right AI Tool for Your Needs
- 7 The Future Is Already Here: What Trends Are Shaping AI in 2025?
- 8 FAQ
- 9 Conclusion: Our Top Recommendations
About AI Tools
If someone had told us two years ago that in 2025 we would be writing articles, editing videos, retouching photos, and even writing resumes with the help of “smart” bots, we would have laughed, to be honest. But today, it’s just part of our lives. And no, we’re not tech fans who believe in the “digital future.” We are editors who simply want to produce high-quality content faster, without unnecessary routine, and at minimal cost.

Artificial intelligence is no longer a thing of the future — it’s already in our browsers, apps, and even in notifications on our phones. We’ve stopped noticing it because it’s become as natural as auto-correct on a smartphone. Only now it’s not just a “word suggestion” — it’s a whole assistant that can write a letter, draw an illustration, edit a video, and even prepare a presentation for a client.
Why Have These Tools Become So Important?
Let’s not talk about a “technological revolution.” Let’s talk about what we see every day:
- In the past, making a training video required a film crew, a script, and editing. Now, with a couple of clicks in specialized software, a video is ready in 15 minutes.
- Retouching a portrait used to take hours. Now, AI software does it in 30 seconds — and it looks like the work of a professional.
- SEO analysis used to take days of work with Excel and downloads. AI services show you who your main competitor is and what keywords they use in 10 minutes.
- Previously, to start a business, you had to hire a marketer, copywriter, and designer. Today, with the help of AI, you can launch a website, set up a newsletter, and even communicate with customers via a chatbot.
AI does not replace people. It replaces routine tasks. It frees up time so that we can focus on what is really important: strategy, creativity, and communication with our audience.
That’s what this review is about. Not as “technological solutions,” but as our personal assistants — those who help us do more, faster, and better. No embellishments, no marketing buzzwords. Just honest: what works, what doesn’t, and why.
Because if you’re reading this, you’re probably tired of the endless routine too. And maybe right now you’re looking for a way to work smarter.
Well, we’ve already been down that road. And we’re ready to tell you how it really works.
How We Selected the Best AI Tools: Our Evaluation Criteria
Our editorial team doesn’t just read reviews. We install, test, compare, and analyze each tool ourselves. Over the past three months, our team has spent more than 150 hours testing to select the most effective and practical solutions.
Here’s our criteria:
- Functionality and capabilities: What can the tool do? How deeply does it utilize AI? Can it solve real-world problems, or does it just “look cool”?
- Ease of use and user experience (UX/UI): How intuitive is the interface? Can you start working in 5 minutes? Are there tutorials, tips, and examples?
- Price and availability (free plans, trial versions, subscriptions): Is there a free plan? Is the pricing policy transparent? Is the cost justified by the functionality?
- User reviews and reputation in the industry: We studied over 500 reviews online and specialized forums. We took into account the opinions of both beginners and experts.
- Innovation and future potential: Is the tool static or evolving? Are there plans to integrate new AI technologies? Does it support APIs, plugins, and customization?
The Main Types of Artificial Intelligence Tools
- Generative AI (text, images, video) — creates content from scratch. Examples: ChatGPT, Midjourney, Vyond, Picsart.
- Assistants and digital workers — help with routine tasks, analyze data, and conduct negotiations. Examples: HubSpot Breeze, Claude, WPS AI.
- Automation and analytics tools — optimize processes, find bottlenecks, and provide recommendations. Examples: Serpstat, iolo, Operations Hub.
- Design and visualization tools — create interiors, retouch photos, and generate 3D models. Examples: Coohom, Retouch4.me, Elementor.
- Career and HR platforms — help you write a resume, prepare for an interview, and choose a template. Examples: Resume.io, Vyond (training).
- Comprehensive platforms — combine AI tools for marketing, sales, and service. Examples: HubSpot, WPS Office AI.
The Best Artificial Intelligence Tools of 2025 Categorized
Picsart: Best AI Tool for Photo Editing
If we were asked to describe Picsart in one sentence, we would say that it combines the functionality of Photoshop, Canva, and Midjourney into one application, with ease and a lot of AI magic.
We started with a simple task: removing the background from a photo for an Instagram post. After uploading the picture and clicking “Remove Background,” the background disappeared within three seconds, even with the hair and no notches or curved edges. We even checked twice to make sure it wasn’t a dream. Then we discovered that Picsart has over 20 AI tools that work instantly and professionally.
What Really Impressed Us:
- AI Background Remover — works flawlessly, even on complex photos.
- AI Replacer — you can insert any object (for example, replace a bag with a different background or add a palm tree to a beach).
- AI Image Generator — type in text such as “futuristic city, neon lights, raining, cinematic,” and you get a really cool picture that you can use in a post.
- AI Enhance — improves photo quality as if you had turned on a professional camera.
- AI Avatar — creates stylized avatars in anime, pop art, 3D, and other styles. We made avatars for the whole team — they turned out to be fun and very cute.
- Video Editor with AI effects — you can automatically add transitions, music, text, and even TikTok-style effects.
What We Liked About Picsart
Picsart doesn’t require any skills. You don’t need to know what masks, layers, or curves are. You just upload a photo, and the AI does 80% of the work. The rest is a little customization to make it “the way you want it.”
What We Did Not Like:
- Some AI tools (such as image generation) are only available in the Pro version.
- Image generation is slow — up to 30 seconds per request.
- The interface is sometimes overloaded — you feel like there are so many buttons that you get lost.
But overall, it’s one of the few services where AI really helps, rather than just “dressing up” old features.
About Pricing
- Picsart Free: Standard photo and video editing tools for hobbyists who want to create unique designs — 0 USD.
- Picsart Plus: Full range of premium templates, fonts, and stickers for content creators — 5 USD/mo or 60 USD/year (save 50%).
- Picsart Pro: Best for power creators and small businesses who want to speed up their workflow — 7 USD/mo or 84 USD/year (save 41%).
Alternatives:
- Canva — simpler, but weaker in AI.
- Adobe Firefly — more powerful, but requires a subscription and skills.
- Fotor — almost like Picsart, but with fewer effects.
Vyond: Best AI Tool for Video Creation
Vyond is one of the most powerful platforms for creating AI videos, especially for businesses. We’ve tested it to create training videos, HR presentations, and marketing campaigns.
We typed in a prompt: “Create a 2-minute video about cybersecurity for employees.”: What is phishing, how not to fall for tricks, and what to do if you have already clicked on a suspicious link?”
After just 90 seconds, Vyond Go produced a finished video with a logical structure, smooth transitions, and even drama. The quality of the voice acting is like that of a professional announcer, without the “robot” effect. The animation is smooth, the style is modern corporate, without excessive cartoony. We showed the video to our colleagues, and they asked: “Have you hired a studio for this?”
What We Liked about Vyond
- AI Avatars: We’ve found over 100 characters with different voices, accents, and emotions.
- Vyond Go: Text-based video generation.
- Templates and editor: a huge library of scenes, animations, and graphs.
- Voice synthesizers: They sound almost like real people (especially after upgrading from WellSaid Labs).
- Integration: works with LMS, Slack, and Google Drive.
What We Did Not Like:
- Expensive plan (starting from $75/month)
- No offline version
- Limited character customization
About Pricing
- Starter: Access to core templates and characters, limited to 15 minutes of video downloads per month, and includes a Vyond watermark. Best for: Individuals creating simple, effective videos — 58 USD/mo.
- Professional: Full access to the content library, advanced features (like dynamic props and transition effects), 45 minutes of download time per month, and no Vyond watermark. Best for professionals and teams needing full creation capabilities — 100 USD/mo.
- Enterprise: Best for large organizations requiring security, control, and scalability — 137 USD/mo.
Alternatives:
- Pictory — cheaper, but worse animation
- Synthesia — focus on avatars, more expensive
- InVideo — more templates, but weaker AI
Coohom: Best AI Tool for 3D Home Design
We have included Coohom, an AI platform for 3D interior design, in this ranking as the most popular free platform among architects and designers. We tested it to visualize a 50-square-meter apartment. And here are some useful features it has.
Coohom uses AI to independently arrange furniture according to the rules of ergonomics. We just chose a Scandinavian style and clicked on “AI Room Planner”. A second later, the room filled up: a sofa by the window, a carpet in the center, a floor lamp in the corner. It didn’t look like a template, but like the work of a real designer.
Then we tried “AI Material Suggestion” — the service offered textures: light oak for the floor, matte white for the kitchen, fabric for the sofa. Everything is in the same scale, without dissonances.
It’s especially cool that you can watch the result in AR through your phone. You point the camera at an empty room, and you see how the sofa will stand, how the light will turn on.
What We Liked About Coohom
- AI Room Planner: automatically arranges furniture according to ergonomics.
- Real-time 3D rendering: you can walk around a virtual room.
- AI Material Suggestion: suggests textures and colors based on style.
- AR viewing: via a mobile app.
What We Did Not Like:
- Requires a powerful PC
- The interface is overloaded
- 4K export — in Premium only
About Pricing
- Basic: Includes basic design tools, a limited number of projects, and access to a standard asset library. Renders contain a watermark. Suitable for students, beginners, or individuals doing casual home design — 0 USD per user/mo.
- Pro: More projects and folders, higher-resolution downloads, and access to a larger asset library. Renders are free of watermarks. Best for freelance designers and professionals who need more resources — 25 USD per user/mo.
- Elite: Includes all Pro features, plus team collaboration tools, brand customization options (e.g., custom logos on renders), and priority customer support. Best for growing design teams and small businesses — 69 USD per user/mo.
Alternatives:
- SketchUp + V-Ray is more professional, but more expensive
- Roomstyler — simpler, but weaker
- Planner 5D — for beginners
Retouch4.me: Best AI Tool for Professional Photo Editing
We shot a series of portraits for a blog. After the shooting, as usual, the horror set in: pimples, shadows under the eyes, hair that sticks out in different directions.
Retouching in Lightroom and Photoshop takes hours of work. Then we tried Retouch4.me: installed the plugin in Photoshop and opened the photo. We used the “AI Skin Retouch” button and, after 3 seconds, the skin became smooth but not plastic, with the texture preserved.
Pimples disappeared and wrinkles smoothed out, while the face remained alive. I was even more impressed by AI Teeth Whitening and AI Eye Enhancement, which allow you to select an area and, in a couple of clicks, make teeth whiter and eyes brighter with a more natural glare.
And then we tried batch processing. In this process, 120 photos were retouched in 7 minutes, without manually adjusting each layer or hustling.
What We Liked about Retouch4.me
- It works offline — you don’t need to upload photos to the cloud
- Preserves the naturalness of the photos
- Very fast processing time.
Suitable for
- Photographers — portrait, weddings, fashion
- Studios — for processing mass shootings
- Freelancers — to save time
What We Did Not Like:
- Free of charge — only 20 retouches per month. Full functionality is available in the paid version. But if you work with photos regularly, it’s an investment in productivity.
About Pricing
You can pay separately for all retouching plugins or choose plans:
- Start: 200 Retouches — 20 USD/mo.
- Pro: 500 Retouches— 35 USD/mo.
- Business: 1500 Retouches— 90 USD/mo.
Alternatives to Retouch4.me
- Luminar Neo — universal editor
- PortraitPro — focus on faces
- Adobe Photoshop + AI plugins — more flexible, but more complex
WPS Office: Best AI Tool for Office Tasks
In a world where most software installed on our computers collects data, WPS Office stands out as a rare exception: an office suite that does not track users.
On the main page, there are three clear messages: No tracking, end-to-end encryption, and no third parties. These are not marketing claims; they are political promises. You can turn off data collection in the settings, and it does turn off.
Functionally, WPS offers everything you need: it opens .docx, .xlsx, and .pptx files without loss, has cloud storage and collaboration features, and has a built-in AI assistant that can help you write texts, resumes, and presentations. We asked it to write a cover letter for an editor position, and after 5 seconds, it was done. The result was a little dry, but it gave us a starting point that could be improved.
What We Liked about WPS Office
- Completely free basic functionality
- Light, fast, does not slow down
- Privacy comes first
What We Did Not Like:
- The interface resembles Office 2007 and looks outdated
- There are fewer templates
But if speed and security are important to you, this is one of the best options.
About Pricing
- WPS Pro + WPS AI: Advanced Features — 12 USD/mo.
- WPS Pro: Advanced Features — 3 USD/mo.
- WPS AI: Basic Features — 11 USD/mo.
- Free version: more than enough for most users — students, office workers, and freelancers. With cloud storage up to 1GB, your files are easily synced between devices.
Alternatives to WPS Office
- Google Workspace — Better for teams
- OnlyOffice — open source
- Microsoft 365 is more powerful, but more expensive
Serpstat: Best AI Tool for SEO
SEO analysis used to be provided by large agencies or freelancers. Now, with Serpstat, it is available even to ordinary people.
We launched a Site Audit, and 10 minutes later, we received a report: broken links, duplicate titles, and slow pages. All with explanations and recommendations.
Then we went to Keyword Research: we typed in a topic — “online AI courses” – and got a list of keywords with volume, complexity, and competitor positions. Conveniently, it shows which keys a particular site uses — you can copy a successful strategy.
Backlink Analysis on Serpstat is also excellent: where the links come from, which sites are linked to, and how much traffic they generate.
What We Liked about Serpstat
- Cheaper than Ahrefs and Semrush.
- Excellent auditing and key analysis.
- There is a trial version.
What We Did Not Like:
- The database is slightly smaller.
- The interface is overloaded. But after a couple of days, you already feel at home.
About Pricing
- Individual: up to 30,000 pages to audit, suitable for freelancers and beginners — 50 USD/mo.
- Team: up to 150,000 pages to audit, suitable for agencies and growing teams — 100 USD/mo.
- Agency: 1,500,000 pages to audit per month, for large agencies and businesses — 410 USD/mo.
Alternatives to Serpstat
- Ahrefs — more powerful, but more expensive
- Semrush — better known
- Moz — simpler, but weaker
Resume.io: Best AI Tool for CV Creation
Many of you have probably encountered this situation: you’re looking for a job, you send out 30 resumes, and get zero responses. We decided to give Resume.io a try because we’d heard great reviews about the service more than once, and besides, it’s free.
First, we chose a template — minimalistic but modern. Then we clicked on “AI Content.” Just a minute later, we had a structured resume with professional wording: “I organized the launch of 5 content campaigns with 500K+ coverage,” “Optimized processes, reducing time by 30%.”
Even cooler is the Salary Analyzer. I entered an offer, and the service replied: “The average salary for your position is 20% higher. You can negotiate.” Convenient and useful, isn’t it?
What We Liked about Resume.io
- The templates go through ATS (Resume Selection Systems)
- The proposed formulations sound like those of an HR professional
- You can make a CV using a free trial of 7 days
What We Did Not Like:
- There is no AI for cover letters.
- Customization is limited.
But it’s perfect for a quick start.
About Pricing
- 7-day Trial Plan: unlimited resumes and cover letters — 2,95 USD/mo.
- Quarterly Plan: All premium templates and colors — 49,95 USD/qua.
- Free Plan: Only one resume and cover letter.
Alternatives to Resume.io
- Canva — more beautiful
- Novoresume — easier
- Zety — more templates
HubSpot: Best AI Tool for Marketing Automation
We’d been using separate tools for a long time: Mailchimp for mailing lists, Trello for task management, and Zendesk for support. Then we tried HubSpot — and realized that everything could be combined in one place.
We started with the free CRM, which turned out to be more powerful than we expected. Then we connected the Marketing Hub and launched an automated funnel: a lead visited the site, subscribed, received a series of emails, and eventually turned into a deal.
And then came Breeze Agents — basically like having an AI team at your disposal:
- Content Agent — writes posts and emails.
- Prospecting Agent — finds contacts and reaches out.
- Customer Agent — answers questions in the chat.
At one point, we asked HubSpot: “Write an email for the leads who haven’t opened a message in 3 days.” Ten seconds later, it was done. A little aggressive — but very effective.
What We Liked about HubSpot
- All the tools are in one place
- The free versions are really powerful
- Breeze Agents is the future of automation
What We Did Not Like:
- It becomes expensive when scaling
- The interface is not for beginners
But if you’re building a business, it’s an investment that pays off.
About Pricing
- Marketing Hub Starter: For small teams who want to get started generating leads to grow their business — 9 USD/ mo/ seat.
- Marketing Hub Professional: For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine — 792 USD/ mo (incl. 3 core seats).
- Free Tools: for up to 2 users-individuals. No credit card required.
Alternatives to HubSpot
- Salesforce is more powerful, but more complex
- Zoho CRM — cheaper
- ActiveCampaign — better for email
Elementor: Best AI Tool for Visual Web Design
We chose Elementor for this ranking because it came along just in time — we were about to create a website for our new project. Previously, we had only worked with developers or agencies. This time, we decided to try Elementor.
One of our colleagues selected a template, clicked on “AI Site Planner,” and typed in: “Create a website for a content marketing agency.” Within a minute, we had a ready-made structure: homepage, services, case studies, and contact information.
Then we used AI Copy to generate headings and text, AI Images to create visuals, and the drag-and-drop editor — just like a constructor. After only three hours, our website was ready. The next day, it went live.
Amazing, isn’t it? And what speed!
What We Liked about Elementor
- It runs on WordPress
- Very flexible
- AI helps at every step
What We Did Not Like:
- Only for WordPress
- It can slow down the site if not optimized
But for most, this is the best way to create a website without code.
About Pricing
- Website builder plugin: 1 site + Theme builder + Form builder — 4,99 USD/mo.
- Elementor for Woocommerce: 1 site + Theme builder + Form builder + 57 pro widgets — 7,99 USD/mo.
- Enterprise plans: price is available upon request.
Alternatives to Elementor
- Divi — alternative
- Webflow is more powerful, but more complex
- Wix ADI — easier
Best AI Assistants: ChatGPT and Claude
ChatGPT
We actively tested ChatGPT and used it in different scenarios: for writing articles, preparing product descriptions, writing letters, and even brainstorming ideas. Once, when we urgently needed to come up with a slogan for an advertising campaign, ChatGPT offered an option that literally “fired” at a meeting — none of us even thought about it. This was a discovery for us: the tool can inspire, not just perform routine tasks.

What We Liked about ChatGPT
- Multilingual,
- Friendly interface,
- A wide range of tasks — from code to poetry,
- Integration with other services.
What We Did Not Like:
- The facts are not always accurate (especially in the news),
- Limitations of the free version (GPT-3.5),
- GPT-4 is available only by subscription.
Alternatives: Perplexity (strong search), Jasper (focused on marketing).
Cost: free with restrictions, subscription starting from USD 20/mo.
Claude
We also tried Claude from Anthropic for analytical texts and long documents. The first time, we uploaded a 70-page PDF report there, expecting it to “break.” But a minute later, we received a neat 2-page resume, where the key figures and even a comparative analysis were highlighted. The assistant handles tasks that would usually take the team hours to complete. Isn’t that surprising? It is for us as well.

What We Liked about ChatGPT
- Works great with long contexts (up to hundreds of pages),
- A pleasant, “polite” tone,
- It is convenient for editing and summarizing.
What We Did Not Like:
- It is still weaker in code generation than ChatGPT,
- The interface is English, but many other languages can be used.
- Access is restricted in a number of countries.
Alternatives: ChatGPT, Gemini (Google).
Cost: free version, extended access from USD 23/mo.
Best AI Image Generators: Sora and Midjourney
Sora by ChatGPT
We used the built-in ChatGPT image generator to create article illustrations and visual concepts. After asking him to create an infographic on cybersecurity, we were surprised by the result. It looked like it was created by a professional designer. While it may not be perfect, it can be used as a draft or presentation. This was a surprise for us — you can create visuals without a designer, all in one place.

What We Liked about Sora
- Ease of use,
- Getting results quickly,
- It does a good job with clear scenes and infographics.
What We Did Not Like:
- Limited art styles,
- Sometimes the details “float”,
- The quality is lower than that of Midjourney in artistic tasks.
Alternatives: DALL-E 3, Stable Diffusion.
Cost: free in ChatGPT, but with limits; more features in the ChatGPT Plus subscription (from USD 23/mo).
Midjourney
We tested Midjourney through Discord to generate art images, concepts, and illustrations for projects. The highlight was the experiment with the query “northern lights over a futuristic city”.

We were expecting a beautiful picture, but instead we got a whole series of images that we wanted to examine in detail — like ready-made movie posters. The discovery was that Midjourney thinks like an artist, not just a machine. Amazing, isn’t it?
What We Liked about Midjourney
- Outstanding quality and detail,
- Flexibility in styles: from photorealism to fantasy,
- An active community.
What We Did Not Like:
- Difficult entry threshold (you need to work through Discord),
- The results depend on the correctness of the prompta,
- There is no free version (only trial access at the beginning).
Alternatives: Leonardo AI, Stable Diffusion XL.
Cost: subscription starting from USD 10/month.
Comparative Table of the Best AI Tools
AI Tool | Type | Purpose / Use Case | Functions / Features | Price |
Picsart | AI design/editing tool | Photo/video editing, creative design | Background removal, AI image generation, templates, and generative tools | Free + Paid |
Vyond | AI video creation platform | Create animated videos | Text-to-video, AI avatars, voices, translation, visual effects | Paid only |
Coohom | AI interior-design software | Interior design, 3D visuals | 3D rendering, VR walkthroughs, AI tools for layout | Free + Paid |
Retouch4.me | AI photo retouching plugins | Professional photo retouching | Skin correction, dodge & burn, whitening, dust removal plugins | Paid only |
WPS Office | AI-enhanced office suite | Writing, editing, PDFs, and AI copilot | AI writer, chat PDF, spell check, photo tools, PDF conversion | Free + Paid |
Serpstat | AI SEO & marketing platform | SEO, PPC, keyword analysis, competitor insights | Site audit, rank tracking, backlinks, AI tools | Paid only |
Resume.io | AI CV builder | CV & cover letter creation | Templates, AI suggestions, PDF download | Free + Paid |
HubSpot (AI) | AI-powered CRM / marketing | Sales, marketing, service automation | AI agents, content generation, predictive scoring | Free + Paid |
Elementor AI | AI for WordPress site building | Web design, content, layout, code assistance | AI site planner, text/image/code generation, CSS snippets | Paid only (AI add-on) |
ChatGPT | General-purpose AI assistant | Conversation, text generation, and AI integrations | Chat, plugins, image I/O, agents like Sora, deep research | Free + Paid |
Claude | AI assistant (Anthropic) | Chat, coding, and reasoning tasks | Claude Free/Pro/Max tiers | Free + Paid |
Sora (by ChatGPT) | AI video generator | Video creation from prompts | Prompt-driven video creation, styles, clip length options | Free + Paid |
Midjourney | AI image (and video) generator | Visual art generation | Text-to-image, video generation, Stealth mode, unlimited “Relax” mode | Paid only |
How to Choose the Right AI Tool for Your Needs
Here’s a step-by-step guide:
- Define the task: video, text, or photo analysis?
- Estimate the budget: free, freemium, or subscription?
- Test for free: use trial versions.
- Check reviews: look for real-world examples.
- Ensure integration: Does it work with your existing software?
The Future Is Already Here: What Trends Are Shaping AI in 2025?
We are no longer just watching the development of AI — we are already living in an era where it ceases to be just a tool and becomes a real collaborator. The main trend is multimodal AI, which can understand and create content in several formats simultaneously. Imagine: you say, “Create a presentation about climate change for school children using vivid pictures and the voice of Mary Poppins,” and the system does it for you. Today, GPT-4 can analyze text, photos, and sound in one window, while HubSpot Breeze can create entire marketing campaigns based on a single query.
The next frontier is hyperpersonalization. AI no longer just performs tasks; it begins to understand your style, work rhythm, and even audience preferences. We noticed how Elementor and WPS Office have started offering templates and formulations that exactly match our tone. This means less time spent on selection, more time for creativity. AI is becoming not just an assistant, but an extension of us.
But the smarter the AI, the more pressing the question: who do we trust? The problems of fakes, surveillance, and opaque algorithms are becoming central. More and more often, we choose services based not on functionality, but on trust. For example, WPS Office with “No Tracking”, or Retouch4.me with offline mode, is not just convenient, it’s safe. Users demand transparency, and companies respond with honest policies.
In 2025, tools that enhance rather than replace humans will win. Those that work fast, understand context, respect privacy, and are part of our daily lives. The future belongs not to robots, but to intelligent, honest, and human technologies.
FAQ
What are the best free AI tools available?
There are WPS Office, HubSpot CRM, Resume.io, ChatGPT, and Coohom (Basic plan) — all are available for free.
Which AI tool is best suited for copywriting?
ChatGPT, Claude, Hubspot Content Agent — the ones performing writing tasks the best.
Can AI tools really replace human work?
No, but they can replace routine work. We believe humans are still needed for strategy and creativity.
How to get started with AI tools?
It’s easy: select a task, find a tool, and test it for free.
Conclusion: Our Top Recommendations
After months of testing, hundreds of hours of work, and dozens of services tried and tested, we can finally sum up our findings. This review is not just a list of the “top” tools according to marketers. It is our personal selection based on real experience, mistakes, and revelations.
We weren’t looking for the trendiest or most expensive service. We were looking for one that works, saves time, isn’t annoying, and, most importantly, helps you achieve the best results.
And here it is — our final list.
- Best Video Tool: Vyond
- Best for Design: Retouch4.me
- Best Office Suite: WPS Office
- Best Marketing Tool: HubSpot
- Best AI Assistant: ChatGPT
Sources and Methodology:
- Testing: 150+ hours of manual use
- Sources: official websites, G2, Trustpilot, Capterra, Reddit
- Experts: 3 experts in SEO, Design, Marketing
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