How to Promote Your YouTube Channel in 2022: Features and Trends

Video hosting site YouTube attracts millions of users and those who want to share their knowledge or information about a company’s services and products. There are not only entertainment videos on the site. A variety of content is published, including educational, informational, and commercial videos. Some people create a YouTube channel to make funny videos or videos about their life, some show their hobbies and some tell about their company. Whatever topics and formats bloggers choose, everyone wants to promote their channel to generate income and be popular with the YouTube audience. 

To monetize content, you need to attract at least 1,000 subscribers and get at least 4,000 hours of views. To achieve such activity, it is necessary to take into account the moments that affect the promotion of hosting channels. You can also seek the help of special services. In this article, we will talk about what to consider when promoting a channel in 2022, trends and services that will help increase audience activity. 

Topic and Format

To decide on a topic, you have to think about what’s interesting, what you usually watch yourself on YouTube. If you have decided on the topic of the channel itself, but do not know what to shoot video about, here are a few tips:

• Search on YouTube. Type a key into it, and in the filters specify the time over a month or a year and sorting by the number of views. You will be able to study the list of videos with the maximum number of views and choose something interesting for yourself.
• Tags in VidIQ. Enter a common query for the channel topic and order the tags by score. Get a list of tags by search volume and competition. This is how you can choose a topic for a video. Choose hashtags for promotion with low or medium competition from 2 000 queries. 
• Trends. Don’t forget to watch the top videos by number of views per hour. This will help you keep up with the trends and make a popular video. 

The format is just as important. Each user comes with his or her own purpose. Someone wants to learn something, someone is looking for something new on a topic of interest, someone is having fun or looking for humorous content. When entering a channel and watching its videos, it is important to understand the specifics of the videos and their format in order to decide if it is worth subscribing to.

Choose 1 to 3 formats that will be the basis for all videos, such as podcasts, reviews, talk shows, informative videos or lectures, challenges, etc. Videos of different formats, topics and lengths can confuse users. When they get used to similar videos, they can remember the channel faster and return to it more often, recognizing it among others.

Preparing the channel

Before you launch your channel and shoot commercials, you need to prepare for this work. This process involves several steps:

• Create a channel name, avatar, and profile header. To create a banner and cover art, you can use Canva or Crello or similar services. 
• Adding to the sections of the download channel and popular.
• Search and add keywords that will be used to search for the channel.
• Adding a description.
• Provide an email address for contact.
• Phone Verification.

Video Optimization

If you optimize your video correctly, you can make it popular. Optimization involves several processes:

• writing the title, the stripshin and the tags;
• embedding the keys in the text;
• Creating an attractive picture.

In addition to optimization for the video hosting itself, it is necessary to prepare videos for search engines. To do this, you need to take care of these things:

• Headline. It is necessary to use keywords, as well as the call to view, to increase clickability. To compose the headline, you need to compile a semantic core for the video. To do this, you need to determine the most traffic target query and choose the highest-frequency key by checking it with special utilities. It should be in the beginning of the title. The first 50 characters should correspond to this key query. All the most trafficked phrases should be combined in the title of the video, but it is important to use no more than 100 characters. YouTube displays only 40 characters in the initial output, so it’s important that they show the whole essence of the video. 
• Description. You can write more than 200 words in Description. This way YouTube can better understand your video and rank it by long phrases. 
• Tags. Although the impact of tags is decreasing, the service advises to continue using them. However, even without them, many videos are now recognized by title, description and subtitles. Do not choose tags of one word. If you do want to use one, enter it into the YouTube search box first, and see if there are any videos that fit your request. If not, it’s best not to use that tag. It’s best to use YouTube Analytics. As for volume, it should be no more than 500 characters for all tags. 
• Pronunciation of keywords in videos. The system understands 90% of what is said in the videos and makes a transcription. Therefore, it is worth saying the key in context 1-2 times. 

Another important algorithm for video optimization is CTR. It shows how often the audience clicked on the video from the search results. Content that has a good indicator will be popular. To optimize videos for CTR, you need to pay attention to the following points:

• Title – it is important to add a key and make an attractive title.
• Pictures – often in the top are clips with images that are made specifically for the video to reveal the essence. 
• Description – the first 125 characters show up in the search results, so you have to add key phrases to them. 

Promotion of channels

Today there are many serviceswhich help to promote videos, increasing the number of views. They use different tools to do this:

• Placing videos on search pages and in the “Recommended” list. This service offers Prodvigate. A simple interface and affordable prices have made the service popular with those who want to quickly increase traffic to their channel.  
• Viewer Scam. Stream Promotion offers to add viewers to YouTube. It is only necessary to choose a package with the right number of visitors and pay for it. The service also has other tools for promotion. 
• Accrual of likes. To make a video more popular, you can get more likes for it by paying for the required number of likes. 
• Subscriber recruitment. This service allows you to add the number of subscribers to the channel, but as a rule, there are no guarantees. 
• SEO for the channel. With the help of special services, you can select tags, names, and hashtags for promotion. For example, Stream Promotion audits the channel and all videos to help with SEO promotion.
• Adding comments below the video. Works similarly to the previous methods. 
• Repost to social networks or other sites. You can choose one of the social networks and pay for posts in it. 
• Search Queries. Those who want to increase the visibility and number of visits to their channel should take care of search queries. Keys for video clips tend to be different from regular ones. Most of the queries coming from YouTube are not from search. But to attract users, you have to optimize your channel and videos for organic search, and for hosting. You can use YouTube cues. Just type a keyword into the search bar to see the tooltip. You can try different variations with several words. 

Withholding

One of the most important factors on YouTube is viewer retention. The more time they spend on YouTube, the more the service and those who create the content earn more. If a video helps retain users, it will rank better. To check how much time viewers spend watching videos, you can check this information in Analytics – Overview. The page will list the videos and the average viewing time. You can study which videos are watched more – short or long and create the more popular version.

Audience retention – the percentage of video views. There are several ways to optimize video content for user retention:

• The focus is on the first 15 seconds. Their impact makes a big difference. Video hosting itself suggests focusing on this time frame. It shows whether the video will be of interest to viewers. During this time, you need to have time to entice the audience. For videos, you can use the classic technique: introduction – development – climax – denouement. 
• Theme from the title. Do not deviate from the topic that was specified in the title of the video. Otherwise the user may not see what he was looking for and won’t finish the video. 
• Checking Peak Views. To do this, select the video, go to Analytics – Overview and go down. The graph will show fluctuations. If they are uneven, you can analyze what caused the viewers to leave.
• Session time. This metric indicates how long the audience spends on YouTube after watching videos. It is also considered a ranking factor, increasing the time viewers spend on the hosting. The service encourages those channels that manage to keep users on their resource. To optimize content for this factor, you can create a playlist (lists of videos). It will keep users on the channel and increase session time indicators. It’s worth giving the lists literate names and adding keys to them, so that they rank the channel better. You can also create links to the channel, other videos, subscriptions at the end of the videos. 
• Audience engagement. The service doesn’t want viewers to passively watch videos. It’s activity that counts. The number of likes, comments, adding videos to the playlist are important. The more such actions are performed, the more signals for ranking. There are 2 recommendations on how to improve user engagement. You can ask to leave a comment. By placing a call to action in the content, you can get audience engagement. The second tip is to respond to comments. This provokes even more comments. 

A 40% is considered normal retention for an 8-14 minute clip. If it is lower, the system will recommend the channel worse. If it is higher, there is a chance of being recommended. Check retention in analytics at your creative studio, learn at what points the audience leaves, and correct mistakes. 

Trends 2022

When promoting your channel, it is important to consider current trends. Knowing them and applying such ideas in practice, you can attract more viewers and subscribers. In 2022, the main trends on YouTube are:

• Increase in the number of ads. Hosting has changed its rules so that commercials start appearing on all channels, not just those with monetization turned on. This helps make it easier to find a target audience and gives companies more options. 
• Vertical format. Since most users watch videos on a smartphone, this orientation is considered more convenient, which is why it is becoming more and more popular. 
• YouTube Short Videos Shorts. The TikTok service has set a trend for short videos, which are now increasingly appearing on YouTube as well. Their popularity will grow for now.
• Services for selling merch. There are special services that can be connected to hosting to sell branded merch directly on the platform. This trend is in demand among bloggers and companies alike.
• Live broadcasts. This format is in demand, as it helps establish communication with the audience and increase their loyalty. In 2022 it is also recommended to use it. 
• Dynamic editing. 40-minute videos without a change of plan have already gone out of fashion. It is now advised to shoot videos with at least 2-3 cameras. You can also use dynamic editing, in which the plan changes every 30 seconds. You should not try to squeeze all the material into your video. From a two-hour video, you can leave only half an hour of the most interesting stuff. 

Help from third-party services

Often novice bloggers want to promote a YouTube channel on their own. But without knowing all the subtleties of promotion, even with high-quality videos you can get few views. Often, when choosing a video, the audience pays attention to the number of views, followers, and likes. The better the activity on the channel, the more loyal new users are to it. It is important to increase the activity indicators so that the channel develops more actively. It is very difficult to do this on your own. Therefore, you can seek help from third-party services that specialize in promotion on YouTube. 

In our rating of SMM services there are companies that will help with increasing activity on YouTube. There are several services that can be recommended to beginners and those who are already actively developing their channel. 

Prodvigate 

Promotion service that helps you get live subscribers, new views, more likes and comments. Uses only official tools. To use the services Advancegate, you have to:

• Add your channel and select targeting settings: geo, age, gender, interests of the target audience.
• Specify the weekly promotion budget. 
• Pay by card, from a wallet Paypal or YuMoney. It is better to replenish the balance regularly, so that the promotion is carried out without interruption. 

After payment, promotion of the channel will begin. The videos will be shown to users who are interested in the topic. They are placed on the search pages, in the recommended and on the main page of the mobile version of the hosting. You can follow the process in the cabinet on the service website. As a result, the channel gets more views, increases the number of subscribers and their reactions, including comments. At any stage of promotion, you can get advice from a manager. 

Stream Promotion 

YouTube channel promotion service, on the website of which you can order different services. Stream Promotion sells minimal packages of likes and views. This allows you to make a small order to test the effectiveness of the tools. The service promises quick results. You can get the desired number of views in as little as 1-3 days. At any time, you can stop the process of views or the accrual of likes. This is convenient if you combine different methods to increase activity on the channel. Order services on the site Stream Promotion very convenient: all of them are presented in a catalog, just like in an online store. You can use numerous filters to quickly find the right tool. 

The service does not use spam and invitations to watch videos. This protects against the risk of getting banned by YouTube. The tools of the system allow you to get:

• Audience. You can pay for a new audience for an hour, a day, a week, a month.
• Like/dislike for live broadcasts or published videos. 
• Viewings. They are all monetized.
• Subscribers. You can choose a different number, speed of addition, sets of several services.
• Comments in the form of text or emoji.
• Hours of views to monetize.
• Reposts on various social networks.
• Restreams. Simultaneous broadcasting on YouTube and Twitch.
• Gmail and Youtube accounts. Buying accounts and channels. 

Bosslike 

Promotion service in various social networks, including YouTube. You can order views and likes. To do this, you need to register an account, refill the account and create a task. They are paid by points Bosslike (go to site), which you can buy with real money. Different settings are available for each task, the cost of which is different. For example, you can buy likes at different rates. 

IPWeb

Service IPWeb (go to site) offers a comprehensive promotion of websites and accounts in social networks on the Internet. All tasks are performed by real users and with unique IP-addresses. The following services are available for YouTube:

• Subscribe to the channel.
• Subscribe to the channel from the search.
• Likes.
• Dislikes.
• Increase CTR of the video.
• Clip Preview. You can select a different time: 2.5 or 5 minutes.
• Repost.
• Saving videos.
• Comments.
• View and like or dislike. 
• Watch the video, like it, subscribe. 
• View, like, subscribe, comment. 
• Like the comment.
• Complaint about the video. 

You can pay in packages of 100 or 1,000. 

TmSMM

Account promotion service TmSMM on various social networks. He offers a tit-for-tat:

• Subscribers. Expanding your audience and getting new customers by increasing your follower count on YouTube.
• Views. Increase activity on the channel.
• likes/dislikes. Increased confidence in the product.
• Comments. Attracting new customers with positive feedback.
• Reposts. Distributing videos to a large audience.

Several options are available for each service TmSMMwhich differ in characteristics and price. 

TAPLike

Service TAPLike secure fanning of followers and likes. The order can be placed without registration and waiting. For YouTube, you can get new subscribers, views, views with retention, likes and dislikes. There are 3 rates to choose from: economy, standard and premium so that every user can pay for the right option. You can also subscribe to auto-tick future publications so you don’t have to order each video separately. In case of order cancellation TAPLike automatically refunds the money.