Teaser and Advertising Networks: Market Overview

A teaser is an advertisement with an intriguing title, a picture and only part of the information. To find out all the information you need to click on the link. Teaser network – is an intermediary Internet platform between the owner of a “promoted” site-advertising platform and the advertiser. Site owners install ad units on the site and receive income for clicks.

Teaser networks

A teaser network is a system for directing traffic. Teasers are not as annoying as banners, and the use of teasers is cheaper and can be more effective than contextual and banner advertising. Outside of runet with teaser networks is advertised, in general, everything, and it is perceived simply as a standard marketing practice. But in runet it is considered that not everything can be advertised with teasers. Most often teaser networks are used to promote:

• browser games;
• information products;
• low-level news resources;
• small items (for example, souvenirs and toys);
• cosmetics;
• applications, and so on.

Also, teasers advertise what can not pass moderation in Google, social networks, and Yandex – adalt-category goods, “miracle drugs,” and more.

Features of teaser advertising

The principle of the teaser network is simple: the advertiser creates an ad on the advertising resource, sets up targeting and filters the audience so that the ads are targeted to the right target audience. Then the advertiser refills the resource’s account, the webmaster places the code on the platform, and the customer’s teasers begin to appear on suitable sites. The advertiser gets traffic, and the webmaster gets paid per click (CPC), per action (CPA), or per number of views.

It is considered that in order to achieve the desired traffic figures the advertiser needs to place about 15 teaser ads, run an ad campaign, for example, for 10 thousand impressions and look at the obtained result. It is considered preferable to attract mobile traffic, although it is more expensive than desktop traffic. But in any case, teaser networks allow you to get traffic for reasonable prices, this is their main advantage. Another plus is that a teaser resource practically guarantees the attraction of traffic, the sites for displaying ads are selected for specific parameters.

The disadvantages include the fact that if the teaser is configured incorrectly, it will simply be a pointless waste of money and the fact that not every product can be advertised by such a cheap and effective method. Also for this direction of promotion is characterized by a problem – a lot of bots, which simply sklick budgets, invested in advertising. When choosing a teaser network, the webmaster should evaluate approximately the following parameters:

• minimum attendance: some networks can only work on sites with a large number of visitors;
• price per click: no one can determine the exact data immediately, but you can find out the approximate prices from network support;
• tools: networks can provide adaptive teasers, codes to bypass ad blockers, evade search engine moderators, etc;
• how ads are moderated.
• advertisers focus on the following parameters:
• the type of traffic to be attracted: entertainment, news or adult – this will determine what kind of ads will be;
• the choice of targeting settings: the more settings, the more accurately targeted ads to potential customers;
• macros: to get a maximum sample of information on visitors, the ability to form a black and white sheets;
• minimum balance for launching an advertising campaign.

Top teaser networks

VisitWeb (https://visitweb.com/), perhaps the industry leader, provides about 1 billion hits per day. The main topics of the sites are entertainment and adult content. You can register directly on the site by confirming your e-mail. Or via AdvanceTS service in “personal cabinet” in the “Manage accounts”. VisitWeb offers such advertising formats as teasers (CPC), ClickUnder, MobileBlind, LiteBlind, FullScreen and some others. The service offers a variety of packages. The network offers many filters, settings, and conversion optimization tools. Split-testing system allows you to choose the most effective ads. The service provides an income calculator for several parameters. Payouts are possible daily, there is no minimum threshold.

Mixadvert (https://mixadvert.com/) is a network that offers a service with intelligent offline algorithms that increase the effectiveness of ads by 2-3 times. The resource offers a service with strict tracking of click-fraud, protection from search engine sanctions, provides quality traffic with clear statistics with pay-per-click and impression payment with the disconnection of resources that do not bring profit. Withdrawal fees twice a month.

Gnezdo (https://www.gnezdo.ru/) is a female teaser network, that is, it focuses on working with female traffic: purchase, sale, exchange, with a large share of Russian female users. The service has two main themes – news and products. One of the features of the resource – the webmaster can not install a teaser on your site. The teaser is first coordinated, and then it can be placed on the site. But the service promises detailed statistics, a lot of features, the most clickable blocks, up to 40 thousand hits per day, protection from spoofing, control conversion. Withdrawal of funds according to the terms of the service on applications from users, the minimum is 500 rubles.

Teasermedia (https://teasermedia.net/ru/) provides advertising on a variety of topics, including entertainment and adults. Teasermedia offers teaser ads only and pays for the first two clicks of an ad in a single campaign. The service presents four types of teasers for platforms with more than 100 visitors per day with traffic from search engines. Teasermedia can provide up to 200 million teaser impressions. The site has protection from click-fraud, a lot of targeting settings. The cost per click depends on the specific site. Payments are made weekly, the minimum amount of 50 rubles.

BodyClick (https://bodyclick.net/) offers to estimate the cost of advertising to the advertiser, based on the minimum values specified on the site. The commission of the site 20% from the price of a click from the minimum amount of 150 rubles. But the site has an auction principle – ads for a high price are shown earlier than those for a lower price. The advertiser can set up their own targeting based on their requirements, cost control shows sites with maximum conversion. Payments are automatic, once a week.

The services of the resource can be used by sites with the number of unique visitors from 100 daily. The exchange selects and displays the most popular ads, the webmaster gets a percentage of clicks on several formats, so the site reaches only the target audience. The network is positioned as providing quality traffic, but when registering the advertiser can choose low, medium and high quality.

Teasernet (https://teasernet.com/), according to its own data, provides traffic of about 3 billion hits per day. About 400,000 sites are connected to the network. The services can be used by sites with 50 or more unique visitors a day. Teasernet offers eight different advertising formats. It has a lot of options for configuring ad units, ad blocking and search engine sanctions, ad budget calculator. Payments are made weekly, automatically.

Oblivki (https://oblivki.biz/) is often seen as a network for monetizing projects with more than 1,000 users. The average price per click can reach more than 3 rubles, as the service is focused on a paying audience. Oblivki promise wide audience reach, up to 15 million visitors per month, about half a million per day. The site provides statistics on each ad, flexible settings, easy installation of teasers on the resource, quality control of ads.

AdHub (https://ad-hub.net/) offers monetization of sites on all topics, but with traffic from 500 users per day, with predominantly Russian-speaking traffic, desktop and mobile. Any number of sites can be included in the system. Payment per click is made on an auction basis, but there is a minimum price for specific topics. Payment must be ordered, it takes 2-3 days, the minimum is 100 rubles. The service offers a very wide coverage of the audience, flexible settings, detailed statistics, protection against scamming.

Actionteaser (http://actionteaser.ru/) is a popular teaser network with an auction principle of price per click. According to reviews, the network is positioned as focused on working only with high-quality, proven sites, with a minimum number of visitors equal to 500. Subjects of the sites can be any, including adalt in any language. Payment can be for clicks and actions. A resource offers such advertising formats as teasers, teaser stretching, teasers with additional design, teasers as a news block, as well as pop-up, push notifications, mobile ads. Teasers are moderated within 8 hours.

AdProfy (http://adprofy.com/), a teaser network which, according to reviews, includes more than 5 thousand resources with 10 million unique users. For work are selected sites that have passed the test, mostly Russian. Price per click is formed on the auction principle. Service provides limited settings, but detailed data analysis. Among the proposed advertising formats are teaser ad unit, floating ad unit, mobile-only unit, video player unit.

GlobalTeaser (http://globalteaser.ru/) is a teaser network with more than 20 topics, more than 3 thousand affiliate advertising platforms and 250 million ad impressions daily. There is a free traffic exchange program for news and entertainment projects. GlobalTeaser also provides a guarantee from clicks, detailed targeting, a system of statistics. Teaser advertising is offered in both regular and advanced formats. Financial transactions are made through Webmoney.

Kadam (https://www.kadam.net/) is one of the largest teaser networks, working on many topics, including adalt. It is connected to 100,000 platforms. It offers banners, pop-ups, clickers, push notifications, contextual and video ads, and so on. A feature of the resource is the Smart Ads service for self-learning. Targeting is by keyword, by browser, by region, by category, by age, by gender, a total of 10 categories. Withdrawal of money is carried out on WebMoney, the minimum amount of 20 rubles.

RedClick (https://redclick.ru): the sought-after RedClick teaser network, offering ads in the form of teasers and banners for sites with 50+ visitors per day. It promises more than 500 million impressions per day. Theme of advertising can be any, including increased profitability. Service provides control from the nakrutok, detailed statistics, free targeting. Payments twice a month or on individual terms, the minimum amount 260 rubles through Webmoney.

DriveNetwork (http://www.drivenetwork.ru/) is a teaser network specialized for automobile sites. The service works with Russian-speaking sites, only on the subject of cars and motos with a daily attendance of more than 300 unique users. Attracted visitors at a cost of 2 rubles. Payments 2 times a month, at least 300 rubles to WMR.

The Recreativ teaser network (https://recreativ.com/) specializes in product teasers. It offers a wide audience, up to 2 million clicks per day. The network can promote sites with more than 500 unique users per day. Service allows you to create product teasers, there are systems to prevent clicks, traffic tracking systems. Any goods can be advertised without any shock content or forbidden materials.

LadyCash (https://ladycash.ru/) is another teaser network specializing in women’s issues. It accepts projects only under the CPA system, i.e. for actions with attendance of more than 50 unique users per day. Shock teasers are not practiced. As actions are considered registration on the site, purchase of goods or services, filling out a questionnaire, participation in the game, and so on. Withdrawal of funds is carried out via WebMoney.

Redtram (https://ru.redtram.com/https://ru.redtram.com/) is a teaser network specializing in product advertising. The traffic volume is about 1.5 million per day. It offers teasers, banners, pop-under, adaptive blocks and so on. To use the capabilities of the network, the site must be visited by 3,000 unique users per day. The advertiser gets great opportunities for targeting and the opportunity to be promoted in the news section of the RedTram site.

AdvertLink (https://advertlink.ru/) is a teaser network, or rather an aggregator of several large platforms, including TeaserNet, BodyClick, MarketGid, TeaserNet, DirectAdvert. The network is designed only for advertisers with traffic volume up to 7 000 per day. The advertiser gets the opportunity for detailed targeting and tracking the effectiveness of advertising campaigns.

Media2 teaser network (https://smi2.net/) is a teaser network and news aggregator. The audience of the service is more than 20 million users per month, more than 350 million block impressions per day and 1.5 million clicks per day. News are posted in the form of teasers on the site of the service and on partner platforms, including the largest Russian media. Accordingly, it is mainly used to promote news sites, including the most unassuming level, but this does not hinder the popularity of this platform. Targeting is based on location, time, devices, and placement sites. There is no ongoing moderation.

Kokos.Click (https://kokos.click/) is a relatively new teaser network. The system accepts sites that are visited by more than 50 users per day. The topic is almost any. Offers relevant traffic all over the world. Advertisers can study the effectiveness of campaigns on statistics in real time. There is protection from scams, strict moderation.

MarketGid (https://www.mgid.com/ru) is the largest teaser network that effectively promotes advertising on topics such as health and medicines, weight loss products, dating services, seasonal products, electronics, and online games. The service has its own very popular news platform. To promote the sites with the attendance of over 1000 unique users if the news project and more than 500 for other projects. Also, the site owner must provide access to the service metrics Liveinternet, Mail.ru, Rambler.ru, Bigmir.net, Hotlog.ru, Openstat.ru. About 12,000 sites are connected to the MarketGid network.

The main formats are teasers, banners and pop-under. The service provides a large number of settings for targeting and analysis of statistics. Calculations at the service are made only in dollars. The minimum withdrawal amount is $20 on request. The service has an advertiser reimbursement program.

Payment for advertising in teaser networks

In teaser networks, payment depends on the topic of the project, the quality of traffic, targeting settings, the presence of black and white lists, and so on. Most often there is an auction principle, according to the formula “clickability” x price per click, the higher the price per click, the more often the teaser is shown and on more preferable resources. In addition to pay per click (PPC), there may be a payment:

• PPM – payment for displays;
• CPA – payment for actions;
• CPI – pay per download;
• CPL – pay per lead.

When choosing a teaser network, you need to pay attention to the target audience that the service works with, and compare prices of different networks.

How to start a teaser network

As an example, let’s look at how registration on the BodyClick site goes. On the main page you have to choose a goal – to attract visitors to the site or to monetize the site. Suppose you want to choose visitors to the site.

In this case, we need teasers – “Next” – the customer should describe his site and select the region. After that you should read the prices for the teasers.

And at this point, you can register for an account on the site. It will be necessary to confirm the e-mail. After that, the user enters his account. In the service for advertisers there is information about technical support. The advertising campaign begins with the function “Create a campaign”, then the settings are made, the choice of regular or product advertising is given, the presence or absence of the adalt content, paid content and so on is noted.

Consistently enter the name of the campaign, the address of the advertised resource, select the settings and advertising type, and set up targeting. The most responsible part is targeting, here you need to pay attention to:

• Quality of sources: is it worth choosing a low quality, even if the price is significantly lower;
• Browsers and OS, where the ads will be shown;
• Format selection by range;
• Region;
• Category of sites;
• Premium clicks.

Next, decide on the format of the price – for all, for selected, and so on. Prices can be adjusted depending on the region. Next, in the “Search” section, the search parameters are defined, by keywords, with cutting off unnecessary words. Under “Advanced settings” you can specify, for example, the gender of the audience, black/white list, time settings and many others.

After doing the preparatory work, you can finally go to the banner placement service. The type of banner is selected and sent for moderation. If it passed, the campaign began. Its effectiveness is evaluated in the statistics section.

Advertising networks

What is an advertising network

An advertising network is a method of Internet advertising, a site-advertising platform on which advertisements for goods and services are placed. The ad network often uses linked banners, so AD can be called a banner network. An ad network aggregates advertisers who want to advertise on Web sites. The ad network aggregates ad offers and matches them to advertisers’ requirements.

Advertising networks function roughly like this: ads are selected according to the content on a certain page of the site, taking into account the user’s behavior and interests, and are tied to the words that the user enters into the search engine when he or she is looking for some information. Objectively, this is not very effective, because, for example, it does not take into account when a user is working and looking for information that his company needs and not him personally, and when a person is resting and browsing haphazardly. That’s why users often get offers that are annoying in their irrelevance. But compared to other tools, the network can be considered quite effective, including due to the huge coverage of the audience.

Ad networks deliver ads to users centrally, which allows you to examine the statistics and effectiveness of your ad campaigns. Advertising opportunities are sold as a package or a specific direction within a package. Technically, ad networks represent several interconnected ad platforms with a single ad placement system that provide advertisers with the ability to pay for the useful actions of ad users.

Today CPA is one of the most effective and relatively inexpensive ways of advertising promotion precisely because the advertiser pays only for the useful actions of specific consumers who have shown a certain interest in the product or service. Networks work best in the promotion of Internet projects. In some systems, the advertiser can manage the advertising himself – to place banners and contextual ads, and the network monetizes these actions. There are many advertising networks, and clients can choose the most suitable one for their goals. Advertising networks can be classified on various grounds:

• Mobile ad networks work for the traffic provided by the mobile Internet and mobile applications, working with ads tailored to mobile platforms and media;
• Video advertising networks focus on ads that run through video content shown online.
• Vertical networks: advertising networks in which the advertiser has complete information about where his ads will be displayed; traffic is offered at high prices, but of high quality; work is done in specific areas – certain goods, services;
• Blind networks: the advertiser is offered promotion at low prices, but he has no control over where and how his ads are shown;
• Targeted networks are still little used, they focus on consumer behavior and other social markers that allow advertising to act very precisely.
• And there are many other types of classifications, such as by amount of traffic, by quality of traffic, and so on.

Top ad networks

Google Ads (formerly AdWords) (https://clck.ru/Mxqxw) is the world’s largest advertising network, the main source of revenue for the Google giant. Provides the right to place ads in “ad links” of the world’s largest search engine and on Google’s partner sites. Distinguished by the great flexibility of settings – on a budget, timing, geography, time, keywords, content, and so on. In this case, the advertiser gets a click on ads, that is, paying customers who have already responded to the proposal (pay-per-click). To become a member of the network, the client makes an ad with keywords that can be selected through the scheduler. The system provides many visual content options to create striking advertisements.

Ads are highly targeted and provide comprehensive parameters to determine the target audience. The advertiser can change the ad, time or region already after placement. That is, gradually it is possible to specify the audience more and more. Accordingly, this allows you to intelligently allocate the budget. Statistics and analytics service looks almost exhaustive, as detailed description of each visitor. But such extensive functionality is difficult for those who have just begun to engage in advertising, support will be needed. In runet Ads is weaker than the competitive networks, but on the other hand, the competition here is less and so is the cost of advertising.

Begun (https://biz.price.ru/welcome) is one of the oldest players in the Russian-speaking advertising market. Payment is made per click on the auction principle. The service is notable for its wide audience coverage and works with huge Runet platforms – Mail.ru, Afisha, Odnoklassniki.ru and so on. Can promote advertising through Google Ads and Yandex. Compared to these two giants, Begun has more loyal terms.

To be promoted through the network Begun you need to have attendance at the site (paid hosting) was from 100 to 500 unique users, depending on the program selected. Advertisements are only in Russian and cannot be placed without text. Autocontext is available for clients with the number of visitors from 100. This is when advertisements are shown with banners or blocks on the site and mobile autocontext (texts). For sites with over 300 visitors, hypercontext is available – words in articles that are highlighted.

Yandex. Direct (https://direct.yandex.ru/) is the largest advertising network on Runet with more than 50 million monthly views. But it is considered to be an expensive network, so it is only available for relatively large projects. Analytics, targeting and support work at a high level, but will likely require the skills of an experienced advertising professional. Among the disadvantages that do not fit with the status of the network is that the opportunities of the service are used by fraudsters, for example, fake stores use the toolkit to raise the site, get the money, but of course do not sell anything. The moderators simply do not have time to check the site.

Advertisers’ ads are distributed according to the auction principle (traffic volume), according to the advertiser’s price per click, ad statistics, ad quality (coefficient determined by the Direct). Sites in the Direct system can be thematic and search, ads are shown on those or other sites, depending on the content. By the way, the advertiser can block the display of ads on unwanted sites, except the search engine Yandex and Mail.Ru.

There are two main block systems – premium listings and other listings. Premium ads are shown at the top of the screen, the rest are shown to the right of the search results or below them. Ads are also shown on Yandex affiliate sites, which are pre-screened, and it is believed that they are also desirable to place, because such sites are characterized by quality content and attract quality traffic.